Chief Marketing Officer

BettingJobs is working with a well established iGaming group seeking a CMO to spearhead activities for a new sportsbook operator venture. This role can be remote based from Europe with travel to South Africa or full relocation can be provided also.

Key Responsibilities
Acquisition & Performance Marketing
* Own the full acquisition P&L across PPC, programmatic/media, affiliates, and influencer — set CPA/ROAS/LTV targets by market and channel.
* Build and scale paid search and paid social programs across grey and regulated markets, navigating platform restrictions specific to gambling advertising (Google, Meta, TikTok, native, and local ad networks).
* Direct media buying strategy across programmatic, direct publisher deals, and local market media to maximise reach and efficiency where mainstream ad platforms are restricted. Affiliate & Partnerships
* Lead and scale the affiliate program — commercial structuring, top-partner relationships, sub-affiliate networks, and CPA/rev-share/hybrid deal design.
* Leverage and expand the Group's existing casino affiliate relationships into the new sportsbook vertical, while building out sportsbook-specific affiliate partnerships from scratch.
* Own sponsorship strategy — team, league, streamer, and event partnerships that build credibility and reach in target grey markets. Brand & Influencer
* Define brand positioning, identity, and tone for a new entrant competing against established local and international operators.
* Build an influencer and creator strategy suited to sports betting and casino audiences, including regional/local talent in priority grey markets.
* Ensure brand and creative output is compliant and locally resonant across multiple jurisdictions, languages, and cultural contexts simultaneously. Grey Market Expansion
* Identify and prioritise grey-market opportunities in partnership with legal/compliance, balancing growth ambition against regulatory and reputational risk.
* Adapt acquisition, payments messaging, and brand approach market by market — grey-market growth playbooks differ materially from regulated-market playbooks. Leadership & Reporting
* Build and lead a multi-disciplinary marketing team (performance, affiliates, brand, content, media, sponsorship, influencer).
* Own the marketing budget and report on CAC, LTV, payback period, channel mix, and market-level P&L to the Board. Experience
* 10+ years in marketing leadership roles within online sports betting and/or online casino, with a demonstrable track record of scaling acquisition in grey or emerging markets.
* Proven ownership of PPC, media/programmatic, affiliates, influencer, brand, and sponsorship — a genuine full-funnel operator, not a single-channel specialist.
* Track record building and leading marketing teams of meaningful scale (10+ direct/indirect reports).
* Experience launching a new brand or market entry, ideally within a multi-brand group structure.
* Fiat-first performance marketing expertise is essential; working knowledge of crypto payments and crypto-curious audiences is a strong plus, not a prerequisite.
* Comfortable operating in grey-market environments — understands the commercial upside and the regulatory/reputational trade-offs and knows how to work within a defined risk appetite. #J-18808-Ljbffr