Email & Lifecycle Operations Manager
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• Own the end-to-end email and lifecycle program (workflows, data, deliverability)
• Design and implement cross-channel journeys (email, Pendo in-product, SMS, sales sequences) for cohesive customer experience
• Lead campaign intake and delivery process across content, design, and ops teams
• Build and manage complex HubSpot workflows (triggers, segmentation, QA)
• Maintain deliverability and database health (mailability, bounce hygiene, sender reputation, re-permissioning)
• Partner with BI to measure engagement and downstream revenue impact
• Utilize AI and automation to speed up, scale, and standardize processes
• Proactively identify opportunities to improve conversions, extend reach, and grow the marketable-contact base Responsabilidades
• Deep HubSpot expertise (admin-level preferred) including workflows, lists, properties, subscription types, reporting
• Operations mindset with process design and tooling focus
• Ability to spot opportunities and convert them into impactful projects
• Holistic, cross-channel thinking for unified customer journeys
• Strong communication and stakeholder management; proactive risk signaling
• Business acumen and work ethic; ownership of delivery end to end
• Campaign operations experience with cross-functional coordination
• Solid knowledge of email deliverability, mailability, and CRM integrations (Salesforce, enrichment, validation)
• Working knowledge of privacy laws (GDPR required; CAN-SPAM a plus)
• Lifecycle marketing expertise (onboarding, nurture, re-engagement, win-back)
• B2B SaaS marketing experience
• English proficiency with 3+ years professional experience in English-speaking settings Requisitos principales •
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