Regional Brand Manager
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Key Responsibilities
1. Brand Strategy & Localization
* Craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.
* Ensure brand localization resources and strategies effectively support regional priorities. 2. PR & Communications
* Build and strengthen brand visibility and competitiveness across mainstream and crypto media.
* Manage regional PR initiatives to establish and maintain a strong, positive brand image.
* Collaborate with global and local teams on messaging consistency and spokesperson activities. 3. Brand Marketing
* Plan and execute digital marketing campaigns tailored to regional audiences.
* Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.
* Monitor and analyze campaign performance to optimize results and ROI.
* Localize and amplify global marketing campaigns, sponsorships, and events for regional relevance.
* Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.
* Strengthen regional brand impact through creative adaptation of global initiatives. 5. Cross-Functional Collaboration
* Work closely with local BD and operations teams to align marketing priorities.
* Support key launches, events, and partnership initiatives within the region. Requirements
* Language Proficiency: Fluent in Polish and German (native or bilingual proficiency preferred), with professional working proficiency in English.
* 5+ years of experience in PR, Branding, or Marketing, with a strong preference for candidates from the Fintech, Crypto, or Web3 sectors.
* Deep understanding of local crypto consumer behavior, regional trends, and market dynamics within the target regions (Central Europe, specifically Poland and Germany).
* Proven experience in developing and executing successful brand strategies and campaigns.
* Ability to manage multiple projects with good collaboration skills, and work effectively in a fast-paced environment.
* Preferred: Existing networks or established relationships with local premium tech/crypto media, top-tier influencers (KOLs), and key Web3 communities in Germany and Poland is a strong plus. Working at BingX EU
* Join a diverse, international team with a global mindset.
* Grow your career in a fast-moving Web3 and fintech environment.
* Help build a newly regulated European platform.
* Enjoy competitive compensation and flexible work arrangements, depending on role requirements.
* Flexibility to observe your local holiday calendar, alongside additional benefits.
* Please be advised that this recruitment is for a prospective licensed entity; the successful candidate will officially commence their tenure only upon the formal granting of the BingX EU license. #J-18808-Ljbffr
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