Manager, GTM Strategy
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About the Role
In this role, you will define and execute the go-to-market strategy, product positioning, and value narrative across an innovative B2B payments portfolio designed for airlines and global travel sellers. You will lead a high-performing team of content developers, working at the intersection of commercial strategy, product marketing, and sales enablement to build compelling stories that drive pipeline and accelerate revenue. Responsibilities
* Define target segments, priority sales plays, competitive positioning, and pricing narratives in close alignment with Product and Product Marketing teams.
* Channel competitor, market, and customer insights directly into commercial and product roadmaps.
* Lead, mentor, and develop a team of GTM content developers, establishing content standards, quality benchmarks, and operational governance across the portfolio.
* Manage workload and prioritize capacity across product launches, verticals, and shifting business priorities.
* Partner with Corporate Communications to review strategic PR releases, thought leadership, and executive social content.
* Co-create joint GTM narratives and sales collateral with strategic partners, including acquirers, card schemes, and tech vendors. Required Skills
* 6+ years in GTM Strategy, Product Marketing.
* Proven track record in FinTech, Payments, or Travel Technology is required.
* Deep understanding of the payments ecosystem: payment orchestration, acquiring/acceptance, card issuing, virtual cards, FX, and corporate B2B payments.
* Exceptional written and verbal communication skills with executive-grade storytelling capabilities.
* Hands-on proficiency with CRM and sales enablement tools (e.g., Salesforce, Seismic/NEO) as well as modern productivity/AI tools.
* Native or bilingual fluency in English (required); Spanish or other European languages are a valuable plus.
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