Senior Specialist, Creative Strategy
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* Healthcare insurance
* Wellness support
* Flexible time off
* Local perks (meal vouchers, transport allowances)
* Career growth opportunities
* Global, inclusive team Responsabilidades
* Define creative strategy and testing roadmap for paid campaigns across all markets and platforms
* Translate objectives and audience insights into actionable briefs
* Coordinate with local teams to adapt global creative direction to language, culture, and regulations
* Own end-to-end production workflow: briefing, design coordination, localization, trafficking
* Manage timelines by coordinating with in-house designers and freelancers
* Establish repeatable processes (briefing templates, naming conventions, approvals) to reduce bottlenecks
* Run structured A/B and multivariate tests across paid channels with clear hypotheses and metrics
* Build creative performance reporting (Meta Ads, Tableau, Amplitude) identifying elements driving results
* Maintain a creative intelligence repository by market and format
* Ensure correct tracking and attribution for creative performance
* Monitor fatigue and trigger refresh cycles proactively
* Step into hands-on campaign management when needed
* Collaborate with Paid Ads, Design, Local Marketing, and Data Analytics teams Requisitos principales
* 4+ years in performance marketing with proven track record in creative strategy, or media buying with paid social creative experience
* Hands-on paid media performance experience including campaign setup and management
* Experience managing creative production across multiple stakeholders at scale
* Strong analytical skills with ability to interpret creative performance data independently
* Experience designing and running structured creative tests
* Strong project management and cross-functional communication skills
* Fluent English; Spanish and/or Portuguese a strong plus; comfortable working across markets and cultures
* cross-functional collaboration
* data-driven decision making
* communication
* Amplitude
* Tableau
* HubSpot
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