Global Head of

This job is with Puig, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. The Opportunity

Location:
Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:
* Smarter investment decisions
* Advanced performance measurement
* Scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership: You will lead a multidisciplinary team including:
* Global Paid Media Data Manager
* Global Social Data Data Manager
* Global Media Data Product Manager
* Global Media Tracking Manager You will build a strong center of expertise, combining:
* Media analytics
* Data governance & tracking
* Data products What you'll get to do 1.
Media Data Strategy & Transformation
* Define and lead the global Media Data strategy and roadmap
* Position media data as a strategic asset supporting business growth and transformation
* Build a long-term vision integrating: o measurement o consumer understanding o AI-driven use cases 2.
Advanced Measurement & Performance Excellence:
* Lead end-to-end media measurement strategy, including: o Attribution frameworks o Brand & performance measurement
* Oversee econometric and advanced analytics approaches to: o quantify marketing impact o optimize media investments o support budget allocation decisions
* Drive the evolution towards holistic, cross-channel performance measurement 3.
Media Data Ecosystem, Governance & Tracking
* Define and enforce global media data standards, including: o tracking frameworks (tagging, pixels, taxonomy) o KPI harmonization o data models across Paid / Owned / Earned
* Ensure data quality, consistency, and scalability across all markets and platforms
* Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem 4.
Data Products & Scalable Activation
* Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
* Define roadmap, use cases, and prioritization based on business value
* Ensure delivery of self-serve, high-quality analytics assets
* Drive adoption of data solutions across brands and markets 5. Insight Generation & Business Impact
* Transform complex analyses into clear, actionable business recommendations
* Build strong narratives linking: o media performance o consumer behavior o business outcomes
* Act as a trusted partner for senior stakeholders on media investment decisions 6. Cross-functional Leadership & Stakeholder Management
* Act as the key interface between Business, Media, Tech, Data, and external partners
* Collaborate with: o Global & Local Marketing teams o Media agencies o Tools vendors o Data & Tech teams
* Align stakeholders around a shared measurement and data vision 7.
Team Leadership & Capability Building
* Build and lead a high-performing team of media data experts
* Develop capabilities across: o advanced analytics o data product mindset o business translation of insights
* Create a culture of excellence, ownership, and innovation We'd love to meet you if you have Experience
* 12+ years in media analytics, data, or digital performance roles
* Strong experience in advanced measurement (MMM, attribution, econometrics)
* Proven track record managing complex, cross-functional programs
* Experience leading teams and building data capabilities at scale
* Background in consumer goods, beauty, or luxury is a strong plus Technical & Functional Expertise
* Deep understanding of: o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...) o Media tracking & data collection (GA4, tagging, etc.) o Cross-channel measurement frameworks
* Strong analytical background (econometrics, statistics, modeling)
* Experience with: o SQL / data environments (Big Query) o Data visualization tools (Tableau, Power BI, Looker) o Data products and data lifecycle (from ingestion to activation) Leadership & Soft Skills
* Strategic thinker with strong business knowledge
* Ability to translate complex data into impact for business stakeholders
* Excellent communication and influencing skills
* High capability to manage multiple projects and stakeholders simultaneously
* Strong collaboration mindset across business and tech teams Mindset
* Business-driven and impact-oriented
* Data expert with strong pragmatism
* Curious, forward-looking, innovation-driven
* Hands-on when necessary, but operating at strategic leadership