Senior Growth Marketing Manager

Your Opportunity ANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200+ people and work on cutting-edge robot technology. Our marketing team is in build-mode. With a new senior product marketer laying the foundation on positioning, launches, and enablement, and a content lead driving brand and thought leadership, we’re now hiring our engine: an experienced Growth Marketer who can connect it all into a repeatable pipeline machine. This is a hands-on, high-impact role. You’ll build and run our growth marketing function end-to-end, with a focus on:
* Account-driven go-to-market (ABM/ABX)
* Lifecycle nurture across long, multi-stakeholder buying cycles
* Event-to-pipeline orchestration (trade shows, roadshows, webinars)
* Full-funnel analytics and reporting
* Partner and ecosystem campaigns that expand reach and accelerate adoption You’ll partner closely with sales on high-ACV enterprise deals in asset-heavy industries (energy, chemicals, utilities, mining) and ensure that marketing’s campaigns, events, and content consistently turn into qualified opportunities. Your Contributions & Responsibilities
* Strategy & Leadership: o Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals o Channel Ownership: Be proficient in at least 2 areas of growth marketing with working knowledge across all. Core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media o Own the Martech Stack: Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Experiment with modern tactics such as automated outbound, signal-based campaigns, and ABX personalization o Build the Function: Start as a team of one, supported by contractors/agencies. Over time, hire and manage additional growth marketers as we scale o Cross-functional Leadership: Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels
* Growth Marketing Planning & Execution: o Account-Driven GTM (ABM/ABX): Use modern tools & AI to source data and create account tiers, run personalized and signals-based campaigns to reach our core audiences, and improve overall efficiency o Marketing Analytics: Define KPIs and build full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team o Events & Ecosystem Campaigns: Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomes o Lifecycle Marketing: Build and run multi-touch nurture programs for complex buying committees — from awareness through deal acceleration and expansion o Content Distribution: Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accounts o Website & Digital: Ensure accurate tracking, routing, and personalization for target accounts. Optimize website as a credibility and conversion layer o Paid Media: Develop account-focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accounts o Marketing Ops: Own the marketing tech stack, add AI tools and make improvements as needed. Current stack: Hubspot and Apollo o Marketing to Sales Handoff: Define, operationalize, and continuously improve the marketing-to-sales handoff, ensuring account-based campaigns translate into opportunities with clear ownership and feedback loops with account executives
* Experience Needed: o 5+ years of marketing experience in B2B growth roles o Growth stage startup experience (Series A-C): you've built campaigns and systems from the ground up for startups and scaleups o Industry experience and/or passion for our mission: If you have experience in the deep tech sector or general heavy industries that is a plus o High ACV / Enterprise account-driven GTM

experience:
you understand complex, long-cycle deals and how to market to both engineers and executives o ABM/ABX expertise: proven success building account lists, running multi-channel plays with sales, and leveraging buying signals o Ops & Analytics strength: strong in HubSpot and related tools, attribution, dashboards, and data-driven reporting o Proficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them, or you can figure it out quickly o Event & Ecosystem campaigns: track record of turning trade shows, roadshows, webinars and partner events into measurable pipeline o Hands-on execution mindset: able to operate as a one-person growth team initially, while scaling with agencies/contractors and eventually hiring o Audience-first approach: you are used to design campaigns around the needs and decision cycles of buy