Performance Marketer, Luxury Fashion
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* Plan, launch and optimize international paid campaigns across Meta, TikTok, Google (Search, Shopping, PMax, YouTube), Pinterest and others
* Drive e-commerce revenue at a luxury level: high AOV, ROAS, CPA, new-customer acquisition and customer lifetime value
* Build full-funnel strategies, from prospecting and retargeting to retention, across multiple markets and currencies
* Manage product feeds and catalog and Advantage+ Shopping campaigns, and optimize product-level performance
* Brief the creative team on assets that perform without diluting the brand’s premium, high-fashion look
* Analyze performance in GA4, Excel and BI dashboards, find the insights behind the numbers and turn them into clear next steps
* Report results in clear, presentable formats for client and leadership stakeholders
* Use platform automation and test new ad products (alpha and beta programs) to stay ahead
* Work with brand, e-commerce and CRM teams to align paid media with collections, drops, seasonal campaigns and sales periods
* Scale our client’s success: we only grow if our clients grow What you bring
* Minimum 2 years of performance marketing experience, ideally in fashion, luxury, lifestyle or e-commerce
* Proven results managing six-figure monthly budgets across Meta and Google, with ROAS and CPA targets
* Strong grasp of the core metrics (CPM, CPA, ROAS, AOV, LTV, MER) and attribution, tracking and pixel/CAPI setups
* Experience with product feeds, catalog ads and Shopping/PMax campaigns
* Advanced Excel and Google Sheets skills; dashboard experience in Looker, Tableau or Data Studio (BigQuery is a plus)
* An eye for fashion, aesthetics and brand tone, and the judgment to protect a premium brand while still performing
* Fluent English; other languages (German, Italian, French, Arabic, etc.) are a plus for international markets
* Excellent presentation skills
* Very analytical, structured and accurate, with attention to detail
* Motivation to learn and grow, and curiosity about what’s next in digital advertising Nice to have
* App marketing, MMP or SKAN experience
* Experience with CRM and email/SMS, or retention marketing #J-18808-Ljbffr
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