Growth And Performance Lead Sr. Analyst Iii

Growth and Performance Lead Sr.
Analyst IIICountry: Spain
IT STARTS HERE
Santander ( is evolving froma global, high-impact brandinto atechnology-driven organization, and our people are at the heart of this journey.Together, we are driving acustomer-centric transformationthat values boldthinking, innovation, and thecourage to challengewhat's possible.
This is more than a strategic shift.It's a chance for driven professionals to grow, learn, and make a real difference.
Our mission is to contribute to help morepeople and businesses prosper.
We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
The Wealth Management & Insurance divisioncovers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking.
We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present.
THE DIFFERENCE YOU MAKE
The Wealth Management & Insurance divisionis looking for aGrowth and Performance Lead Sr.
Analystbased out ofMadrid.
We'reshaping the way we workthrough innovation, cutting-edge technology, collaboration and the freedom to explore new ideas.
To succeed in this role, you will be responsible for:
Paid Media Scaling (Core Responsibility)
Define and coordinate global paid media investment strategies aligned with growth targets.
Identify scaling opportunities across markets and products.
Optimize channel mix, bidding strategies and budget allocation to maximize ROI.
Support countries in moving from pilot campaigns to scalable, always-on performance models.
Ensure alignment between Paid Media investment and LTV/CAC economics.
Build performance dashboards and reporting frameworks to track incremental impact.
Generative Search & AI Demand Generation
Develop and lead Santander Insurance'sGenerative Search strategy, including ChatGPT and emerging AI-driven discovery environments.
Identify opportunities to position Santander Insurance products within generative search results through:Content optimization
Structured information
High-quality product visibility
Partner with local Digital Teams (Content, SEO and Communication teams) to create AI-optimized content.
Monitor performance and visibility in generative environments and adjust strategy accordingly.
Act as internal reference point for AI-driven acquisition opportunities.
Organic & Owned Media Optimization
Strengthenorganic acquisition channels, including SEO and website performance.
Identify opportunities to improve insurance product visibility within Santander owned media (app, web, CRM).
Collaborate with multidisciplinary teams to optimize landing pages and content for organic traffic.
Ensure consistency between communication messaging and performance objectives.
Communication & Performance Alignment
Align performance marketing strategies with communication campaigns and brand positioning.
Ensure performance campaigns are supported by coherent messaging and value propositions.
Collaborate with Marketing and Communication teams to maximize demand generation impact.
Support development of data-driven campaign narratives and messaging optimization.
WHAT YOU'LL BRING
Our people are our greatest strength.
Every individual contributes unique perspectives that make us stronger as a team and as an organization.
We'reenabling teams to go beyondby valuing who they are and empowering what they bring.
The following requirements represent the knowledge, skills, and abilities essential for success in this role.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Professional Experience
At least7 years of professional experience, with 5+ years in performance marketing, digital acquisition or growth roles.
(Required)
Experience scaling paid media across multiple markets.
(Required)
Experience managing budgets and optimizing ROI.
(Required)
Experience working in multinational, matrix organizations.
(Required)
Knowledge ofinsurance products and business models.
(Preferred)
Highly analytical and detail-oriented, with the ability to detect subtle performance drivers and trends.
(Required)
Experience in insurance or financial services.
(Preferred)
Experience working ininternational and multicultural environments.
(Preferred)
Education
Bachelor's degree inMarketing, Advertising, Communications, Business or a related field.
(Required)
Digital marketing certifications (e.g.Google Ads, Meta Blueprint).
(Preferred)
MBA or postgraduate studies.
(Preferred)
Languages
Fluent in English and Spanish.
(Required)
Portuguese is highly desirable.
(Preferred)
Hard Skill