Pr Specialist
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OverviewIn this role you amplify ALOHAS across global media by cultivating editor, influencer, and celebrity relationships and by leading end-to-end PR events.
You'll collaborate with Brand, Marketing, Digital and Retail to align launches with campaigns, while tracking results to inform strategy.
The position combines hands-on pitching, hosting, and measuring impact in a fast-paced, sustainability-driven start-up environment.
You will shape conversations and secure meaningful coverage that grows brand awareness.
Compensaciones / BeneficiosCulture of Freedom, Responsibility & Trust
Flexible Working Hours
Hybrid Work Model
Summer Hours
Mental Health Support
Two paid disconnect days per year
ResponsabilidadesBuild and nurture relationships with editors, stylists, influencers and celebrities to maximise coverage across key markets
Plan and run PR events end to end (press days, launches, store visits, activations) including concept, guest list, logistics and follow-up
Develop and execute influencer and community marketing strategies that support brand initiatives
Manage gifting and seeding logistics to optimize impact and reciprocity
Secure new media opportunities in print and digital channels and convert launches into compelling stories
Identify and track industry trends to keep ALOHAS in relevant conversations
Measure and report coverage, reach, EMV, and action-based results to guide next steps using specified tools
Collaborate with Brand, Marketing, Digital and Retail to plug PR into launches and openings
Requisitos principales3–5 years of hands-on PR experience in fashion, luxury, beauty or lifestyle (brand-side or agency)
Existing network of press and/or influencer contacts with growth potential
Experience in organizing and hosting events
Experience with US, France and UK markets is a plus
Data-minded approach to quantify placements and outcomes
Ability to manage multiple launches, events and shipments simultaneously
Creativity, energy and strong taste in how ALOHAS presents itself
creativity
energy
taste
Kolsquare
Muck Rack
media analytics
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