European Sales Training And Sales Excellence Specialist

Department: European Sales Training
Reports to: Manager Sales Training Europe
Scope: European markets, supporting BYD and DENZA sales training programs
Location:
Spain
, with frequent travel across European markets and HQ Budapest, Hoofddorp, China.
About the role
The European Sales Training and Sales Excellence Specialist supports the delivery of the European sales training plan. Working directly with the Manager Sales Training Europe, the specialist turns agreed priorities into practical training programs and supports their implementation across markets.
The role combines hands?on training delivery, content development and close collaboration with national training teams. Its purpose is to strengthen product knowledge, sales skills and training consistency across the European retail network.
This position provides direct operational support to the Manager Sales Training Europe, particularly during product launches, European training events and the implementation of common training and certification programs. The position belongs to the European Sales Training team and is employed locally in Spain.
Key Objectives and Responsibilities
European training execution
Support the preparation and execution of the European sales training plan, following agreed priorities, timelines and standards.
Deliver product, technology and sales skills training to national trainers, internal teams and retail audiences.
Prepare and deliver Train the Trainer programs, helping national teams deliver approved content effectively in their own markets.
Support markets with limited training capacity through targeted sessions, practical guidance and on?site assistance.
Follow up on agreed training actions and highlight delivery gaps or support needs to the Manager Sales Training Europe.
Market collaboration and alignment
Maintain regular working contact with national training teams to understand their progress, challenges and support needs.
Help markets apply common European training standards while adapting delivery to local languages and retail needs.
Facilitate the exchange of training materials, practical methods and effective dealership examples between countries.
Support cross?market training activities and encourage the reuse of approved content and resources.
Bring recurring market needs to the European team and help translate them into practical training actions.
Training content and sales excellence
Develop and adapt training materials using approved product information and European training guidelines.
Cover brand knowledge, electrification, core technologies, product positioning, competitor comparisons and sales skills.
Develop practical exercises for customer conversations, product demonstrations, test drives and vehicle delivery.
Support training for BYD and DENZA launches, ensuring materials are accurate, relevant and ready for local deployment.
Use participant feedback and relevant customer satisfaction findings to identify learning needs and improve training content.
Certification and digital learning
Support the implementation of European onboarding and sales certification programs across markets.
Prepare learning content, assessments and trainer guidance in line with approved certification standards.
Work with national teams and LMS colleagues to support course deployment and completion tracking.
Identify recurring implementation issues and follow up with the relevant teams.
Help markets combine digital learning with classroom training and practical assessment.
European training events and field support
Support the preparation and delivery of European training events, launch training and market workshops.
Prepare session plans, trainer briefings, participant materials and practical training activities.
Work with training coordination colleagues on the operational requirements for sessions, vehicles and learning resources.
Travel with, or on behalf of, the Manager Sales Training Europe to deliver agreed programs and support markets.
Collect feedback after events and recommend improvements for future sessions.
Reporting and continuous improvement
Maintain clear records of training delivered, markets supported and program progress.
Contribute to weekly activity updates, bi?weekly execution reviews and quarterly training summaries.
Track agreed actions and provide concise updates on completion, delays and support requirements.
Recommend improvements that increase training reach, consistency and the effective use of European resources.
Key Results
European training programs delivered according to agreed timelines and standards.
National trainers prepared to deliver product launches and sales training locally.
Consistent implementation of onboarding and certification programs across markets.
Greater reuse of approved conte