Senior Brand Manager- Bicentury

ABOUT N&SWe are a multinational company in nutrition and dietetics, with more than 1,500 employees worldwide and 370 in Spain.
We believe in healthy eating and manufacture and distribute our brands through multiple channels (Grocery, Pharma, HFS, and e-commerce) in more than 40 countries.
Our portfolio includes leading and trusted brands such as Bicentury, Isostar, Gerblé, and Bimanan.
To support the future growth of Bicentury, we are looking for a Senior Brand Manager who will work under the direction of the Marketing Manager while taking ownership and autonomy in managing the brand strategy.
This role is ideal for a professional with 8+ years of experience who wants to grow within the Marketing team, contributing both strategically and hands-on to new opportunities for the brand.
We are looking for a dynamic, proactive, and positive person who enjoys taking initiative, driving projects forward, and transforming ideas into impactful actions.
Role MissionLead the strategic development and growth of the Bicentury brand, driving business performance across key KPIs (sell-in, sell-out, profitability, and brand equity), while shaping the innovation pipeline and communication strategy.
This role requires a strong combination of strategic thinking, creativity, analytical rigor, and cross-functional leadership.

Key Responsibilities
Strategy & Business PerformanceDefine and lead the mid
- to long-term brand strategyDrive overall business performance across key metrics: sell-in, sell-out, market share, profitability, and brand funnelTranslate data and insights (consumer, shopper, market) into actionable growth plansBuild and execute annual marketing plans aligned with business objectivesInnovation & Product DevelopmentOwn and drive the innovation pipeline (new product development, renovations, and extensions)Work closely with R&D and factory teams, ensuring alignment between consumer needs, brand positioning, and technical feasibilityLead go-to-market strategies for new launchesBrand Communication & ActivationDefine brand positioning and lead the 360o communication strategy (ATL, digital, in-store)Manage and brief external partners (creative, strategic, media, and digital agencies) to ensure best-in-class executionEnsure consistency and effectiveness across all brand touchpointsCross-functional & International CollaborationAct as a key interface with internal stakeholders: Sales, Trade Marketing, Supply Chain, and ProductionCollaborate with international teams/markets, ensuring alignment and scalability of brand initiativesManage and align external partners to deliver against business and brand objectivesLeadership & Team ManagementLead, coach, and develop a team of 2 peopleFoster a high-performance, collaborative, and ownership-driven environmentInfluence cross-functional teams without direct authorityPerformance & AnalyticsMonitor and analyze brand and business KPIsEvaluate campaign effectiveness and ROIIdentify risks and opportunities, and implement corrective actionsRequirements8+ years of experience in FMCG marketingProven experience in a Senior Brand Manager roleStrong track record in brand building, innovation, and go-to-market executionSolid understanding of business performance drivers and key commercial KPIsExperience working cross-functionally, including with production/factory teamsExperience managing agencies and external partnersInternational exposure or experience working with global/regional teams is a plusStrong analytical skills combined with strategic thinkingFluent in Spanish and EnglishWhat We Are Looking ForA profile combining creativity and analytical thinkingStrong business acumen and performance orientationProven leadership and team management capabilitiesA proactive, hands-on mindset with high energy and driveAbility to operate strategically while remaining execution-focusedStrong communication and stakeholder management skills.

What We Offer
A key role contributing to the future growth of Bicentury and Nutrition & SantéAutonomy supported by a clear marketing structureHigh visibility through diverse and impactful projectsFreedom to explore, propose, and test new ideasCompensation: *K€ + variableBenefits: 2 days/week home office, meal vouchers, Friday schedule until 15:00