Global Head Of

The Opportunity
Location:
Barcelona
Language:
English (mandatory)
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
• smarter investment decisions
• advanced performance measurement
• scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Global Media Tracking Manager
You will build a strong center of expertise, combining:
• media analytics
• data governance & tracking
• data products
What you'll get to do
1. Media Data Strategy & Transformation
• Define and lead the global Media Data strategy and roadmap
• Position media data as a strategic asset supporting business growth and transformation
• Build a long-term vision integrating:
o measurement
o consumer understanding
o AI-driven use cases
2. Advanced Measurement & Performance Excellence
• Lead end-to-end media measurement strategy, including:
o Attribution frameworks
o Brand & performance measurement
• Oversee econometric and advanced analytics approaches to:
o quantify marketing impact
o optimize media investments
o support budget allocation decisions
• Drive the evolution towards holistic, cross-channel performance measurement
3. Media Data Ecosystem, Governance & Tracking
• Define and enforce global media data standards, including:
o tracking frameworks (tagging, pixels, taxonomy)
o KPI harmonization
o data models across Paid / Owned / Earned
• Ensure data quality, consistency, and scalability across all markets and platforms
• Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem
4. Data Products & Scalable Activation
• Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
• Define roadmap, use cases, and prioritization based on business value
• Ensure delivery of self-serve, high-quality analytics assets
• Drive adoption of data solutions across brands and markets
5. Insight Generation & Business Impact
• Transform complex analyses into clear, actionable business recommendations
• Build strong narratives linking:
o media performance
o consumer behavior
o business outcomes
• Act as a trusted partner for senior stakeholders on media investment decisions
6. Cross-functional Leadership & Stakeholder Management
• Act as the key interface between Business, Media, Tech, Data, and external partners
• Collaborate with:
o Global & Local Marketing teams
o Media agencies
o Tools vendors
o Data & Tech teams
• Align stakeholders around a shared measurement and data vision
7. Team Leadership & Capability Building
• Build and lead a high-performing team of media data experts
• Develop capabilities across:
o advanced analytics
o data product mindset
o business translation of insights
• Create a culture of excellence, ownership, and innovation
We'd love to meet you if you have
Experience
• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross-functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plus
Technical & Functional Expertise
• Deep understanding of:
o Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty...)
o Media tracking & data collection (GA4, tagging, etc.)
o Cross-channel measurement frameworks
• Strong analytical background (econometrics, statistics, modeling)
• Experience with:
o SQL / data environments (Big Query)
o Data visualization tools (Tableau, Power BI, Looker)
o Data products and data lifecycle (from ingestion to activation)
Leadership & Soft Skills
• Strategic thinker with strong business knowledge
• Ability to translate complex data into impact for business stakeholders
• Excellent communication and influencing skills
• High capability to manage multiple projects and stakeholders simultaneously
• Strong collaboration mindset across business and te