Marketing Operations Manager
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OverviewIn this Marketing Operations Manager role, you will own and optimize lifecycle, retention, and expansion campaigns within our marketing tech stack.
You'll be the Customer.io specialist, ensuring automated, measurable programs that drive customer value and revenue growth.
You'll shape our CRM and customer marketing strategy through cross-functional collaboration with Product Marketing, Customer Marketing, and Sales.
You'll continuously improve campaigns using data-driven insights in a fast-paced SaaS environment.
This is a hands-on opportunity to impact the customer journey at scale and support Perk's mission to power real work.
Compensaciones / Beneficioscompetitive compensation and equity
vacation days plus public holidays
private healthcare or gym allowance
life insurance
relocation support
Work from Anywhere days
ResponsabilidadesOwn end-to-end campaign execution in Customer.io from setup to reporting
Build and optimise automated retention and expansion journeys that deliver measurable value
Partner with Product Marketing for product update messaging and related campaigns
Manage lead flow and data integrity across Customer.io, Salesforce, and martech stack
Set up and manage webinar programmes, including integrations and post-event follow-ups
Implement A/B testing, segmentation, and personalisation to boost engagement and performance
Collaborate with Marketing, Product Marketing, and Sales for integrated campaigns
Monitor and analyse campaign performance with actionable insights
Support martech evolution by evaluating new tools, integrations, and process improvements
Requisitos principales3–5+ years in marketing operations or campaign management in a B2B SaaS environment
Advanced proficiency in Customer.io (automation, segmentation, workflows, reporting)
Strong working knowledge of Salesforce CRM, lead management, and data flows
Experience with webinar/event automation tools (Zoom, ON24, GoToWebinar)
Proven track record building retention programmes that drive pipeline or revenue impact
Strong analytical mindset for translating performance into actions
Familiarity with marketing tech platforms: Customer.io, Marketo, HubSpot; CRM (Salesforce); ABM/intent tools (6sense, Demandbase, RollWorks)
Excellent communication and project management skills
Collaborative, proactive, fast-paced SaaS mindset
collaborative
proactive
detail-oriented
Customer.io (automation, segmentation, workflows)
Salesforce (crm, data flows)
Webinar/tools (Zoom, ON24, GoToWebinar)
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