Data Analyst
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El
Data Analyst
será responsable de recopilar, estructurar y analizar datos para generar insights que apoyen la toma de decisiones estratégicas en activaciones, contenido, talento, partnerships y productos basados en IA.
Trabajará directamente con el
Head of Business Intelligence
para construir dashboards, reports, modelos de seguimiento de campañas y análisis de audiencias y fandoms. Su misión es convertir datos complejos en información útil, clara y accionable.
Requisitos
Responsabilidades Principales:
1. Análisis de Datos e Insights
Recopilar y analizar datos de diferentes fuentes: social media, CRM, plataformas de activación, herramientas de listening y performance.
Identificar
patrones, comportamientos, fandoms y oportunidades de segmentación
para marcas, talentos y properties.
Generar reports semanales/mensuales con conclusiones claras y recomendaciones.
2. Dashboards & Reporting
•
Construir dashboards en
Power BI, Tableau o Looker
para medir:
o
Rendimiento de campañas
o
Engagement
o
Conversión fan
?
cliente
o
Crecimiento de audiencias
o
Performance de contenido y talento
•
Automatizar reporting para que equipos creativos, estrategia y cliente tengan
datos en tiempo real.
3. Social Listening & Trend Analysis
Operar herramientas como
Brandwatch, Talkwalker, Meltwater o Pulsar
.
Mapear conversaciones, microcomunidades, tendencias culturales y temas
emergentes.
Identificar insights clave para briefing, creatividad y storytelling.
4. Medición de ROI & Performance
•
Apoyar en la creación de modelos de atribución de activaciones:
o
Leads generados
o
Incremento de ventas estimado
o
Lift de marca
o
Costes y eficiencia
•
Medir el impacto de activaciones con talento, avatares y contenido IA.
5. Soporte a Proyectos y Propuestas
Preparar análisis que alimenten pitches y presentaciones estratégicas.
Transformar datos en gráficas claras, storytelling y conclusiones accionables.
Participar en el desarrollo de productos propios (AI Insights Engine,
dashboards, etc.).
Perfil Requerido: Experiencia
1–3 años en roles de Data Analyst, Digital Analyst, Research Analyst o similar.
Valorable experiencia en
marketing, deportes, entretenimiento o redes sociales
.
Experiencia con datasets grandes o desestructurados.
Habilidades Técnicas
Excel avanzado + SQL (nivel intermedio).
Familiaridad con Python o R (no imprescindible pero deseable).
Manejo de herramientas BI (Power BI, Tableau, Looker).
Uso de plataformas de listening (Brandwatch, Talkwalker, Meltwater...).
Entendimiento de métricas de social media y performance.
Habilidades Blandas
Capacidad de sintetizar y explicar insights de forma visual y clara.
Curiosidad intelectual y mentalidad de investigación.
Detallista, ordenado y orientado a resultados.
Buena comunicación y capacidad de trabajar en equipo.
KPIs Clave del Rol
Precisión y claridad de los análisis entregados.
Calidad y escalabilidad de dashboards desarrollados.
Cumplimiento de timings y eficiencia en el reporting.
Contribución a pitches y propuestas ganadas.
Adopción interna de insights por parte de equipos creativos y de estrategia.
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