Head Of Product Marketing

As Head of Marketing
- Financial Products (Card, Earn & Travel), you will own the marketing strategy and commercial growth of Go Mining's financial products portfolio beyond mining.
You will define how these products are positioned, launched, and scaled globally while maximizing cross-sell opportunities across the Go Mining ecosystem.
This is a strategic leadership role with direct responsibility for revenue growth, product adoption, and portfolio expansion. You will work closely with Product, Finance, Compliance, Analytics, and executive leadership to build a scalable go-to-market function for our non-core products.
Responsibilities Define and execute the marketing strategy for Go Mining's non-core product portfolioOwn positioning, messaging, and value propositions for products such as Go Mining Card, Simple Earn, Travel, Rewards, and future financial servicesPrioritize product launches, growth initiatives, and marketing investments across the portfolioIdentify cross-sell and upsell opportunities between products Go-to-Market Own the end-to-end go-to-market strategy for new products, features, pricing updates, and promotional campaignsDevelop customer segmentation and messaging tailored to different audiences and marketsCoordinate launch execution across Product, Marketing, Design, Analytics, Compliance, and OperationsEnsure consistent customer communication across all channels Commercial Performance Own the commercial funnel together with Acquisition, CRM, Retention, and Product Marketing teamsDrive user acquisition, activation, cross-sell, retention, and revenue growthWork closely with Finance on pricing strategy, unit economics, and commercial planningDefine KPIs and measure marketing performance across the portfolio Partnerships & Growth Programs Develop and scale partnership, referral, and co-marketing programsCollaborate with strategic partners on joint campaigns and product launchesIdentify new growth channels and partnership opportunities Team Leadership Lead cross-functional marketing initiatives across multiple teamsAlign Performance Marketing, CRM, Brand, Content, SEO, Community, and Product Marketing around shared business objectivesBuild scalable marketing processes and execution frameworksMentor senior marketers and influence strategic decisions across the organization Requirements 7+ years of experience in Product Marketing, Go-to-Market, Growth Marketing, or Marketing Leadership rolesProven experience marketing multiple products within a single portfolioExperience in fintech, digital banking, payments, cards, wallets, lending, wealth management, or similar financial productsStrong commercial mindset with deep understanding of funnel economics, pricing, CAC, LTV, retention, and revenue growthExperience leading global product launches and integrated marketing campaignsExperience building partnership, referral, or co-marketing programsAbility to balance commercial growth with regulatory and compliance requirementsExperience working in high-growth technology companies Nice to Have Experience in crypto, Bitcoin, Web3, or digital assetsExperience scaling B2 C financial products across multiple international marketsExperience launching products across the US, Europe, UAE, LATAM, or APACExperience with loyalty programs, rewards, subscription products, or investment platforms Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
Work-life fit: remote or hybrid format with flexible hours across international teams.
Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per yearRecognition programs: structured performance reviews and team awards.
Team culture: retreats in international locations (for example, company apartments in Cyprus) #J-*-Ljbffr