Brand Communications Planning Manager, Europe

Job Description:
Brand Communications Planning Manager, Europe
(Imaging Community & User Engagement Focus)
Location:
Madrid
On-board time:
ASAP
About us:
We are a technology company, driven by the passion to create the ultimate products, with smart terminals and intelligent services at its core. Founded over 20 years ago, with headquarters in Dongguan, China, we are proud to say that we still have over 80 percent of employees working in R&D, as part of our proprietary research and development system. By now, we have over 300 million active users worldwide, and we are ranked 5th in global market share.
One dream. One team
Holding a firm belief in creating the vivo culture in Europe, we are proud to say that our team is courageous, ambitious, authentic and multicultural with 15 nationalities and growing. We celebrate each nationalities' special day. At vivo, we make sure your voice is heard, and your culture is respected.
At vivo, we commit ourselves to one thing, do the right things and do things right. We support openness and authenticity, promote self-reflection and continuous learning, we thrive to provide a working environment where our talents can perform at their peak.
Overview
vivo Europe Marketing is seeking a Brand Communications Planning Manager with a sharp editorial instinct for imaging content and proven capability in localized community engagement. This role focuses on user engagement and brand communications for the vivo X Series flagship imaging products in Europe. The core mandate is to build long-term, asset-driven content, community programs, and creator collaborations around European photographers, imaging enthusiasts, and visual culture ecosystems—anchoring vivo's long-term brand equity through imaging. The ideal candidate has a genuine interest in contemporary visual culture (street photography, documentary, independent publishing, emerging visual authors) and understands how to work with creators, communities, and content.
Key Responsibilities
Imaging User Engagement Strategy
Conduct independent insight analysis of the European market landscape, competitor activities (Apple, Samsung, Xiaomi, OPPO, Honor, etc.), and contemporary visual culture trends to develop imaging user engagement strategies
Own the formulation and execution of imaging user engagement strategies for the vivo X Series in Europe, including phased content themes, community activity cadence, and creator collaboration matrix
Coordinate vertical functions to connect regional imaging strategy with localized execution across pilot markets
Photographer & Imaging Community Engagement
Own day-to-day communication and annual collaboration planning with key partners including agency-represented photographers and ZEISS-affiliated photographers, sustaining stable and long-term creator relationships
Build and maintain a photographer and imaging community database across core European markets (Spain, Poland, Austria, Italy, Czech Republic, etc.), covering diverse creative ecosystems including street photography, documentary, independent publishing, and emerging visual authors
Lead communication design, content planning, and creative collaborations with photographers, imaging collectives, and creator communities ensuring brand activity aligns with community context and preserves the creative independence of partners
Co-create localized user engagement programs with country agencies; identify local imaging culture opportunities (e.g., local photo festivals, independent galleries, creator collectives) and translate them into actionable brand initiatives
Imaging Content Planning & On-Ground Activations
Plan and organize intimate on-ground activations for photographers and imaging enthusiasts, including but not limited to workshops, screenings, photo salons, city photo walks, and partnership programs with photo festivals
Lead imaging content planning (feature stories, creator interviews, photo collections, etc.), delivering communication assets that meet editorial-grade aesthetic standards and avoid overly branded presentation
Support the development of long-term imaging brand assets, including content libraries, community relationship equity, and reusable methodologies
Project Operations & Cross-Functional Coordination
Integrate regional strategy with agency teams to run imaging user engagement projects through the full lifecycle; conduct regular reviews, codify learnings, and deliver against user engagement KPIs
Collaborate effectively across PR, IMC, product, e-commerce, and channel functions to ensure imaging content assets are reused efficiently across all touchpoints
Manage project budgets, track KPIs, evaluate outcomes, and report key progress to regional leadership on a regular basis
Qualifications
Must-Have
Bachelor's degree or above (any discipline), with 5-7 years of marketing experience, i