Email Marketing Manager

Algofy is looking for an experienced and detail-oriented Email Marketing Manager with a strong combination of email marketing strategy and hands?on technical expertise.
This person should be comfortable owning email strategy across multiple client accounts while also working directly within Klaviyo and other email marketing platforms to build, optimize, troubleshoot, and improve campaigns and automated flows.
The ideal candidate has at least 3 years of hands?on experience working directly in Klaviyo or similar email marketing platforms, understands the technical side of email marketing, and can translate performance data into strategic recommendations that drive retention, engagement, and revenue.
Your Role at Algofy
You will take ownership of email marketing strategy, execution, optimization, and performance across multiple client accounts.
You'll be expected to understand each client's business goals, identify opportunities within their email program, and develop strategies to improve performance.
This role requires someone who can move comfortably between high?level strategic thinking and hands?on technical execution.
You'll work directly within Klaviyo, audit accounts, build and optimize campaigns and flows, analyze performance, troubleshoot technical and deliverability issues, and communicate recommendations clearly to clients.
You'll collaborate closely with copywriters, designers, account teams, and other specialists to ensure each client's email program is strategically aligned, technically sound, and continuously improving.
Primary Responsibilities
Develop and manage email marketing strategies aligned with client growth, retention, engagement, and revenue goals.
Own the planning, implementation, optimization, and ongoing management of email campaigns, automated flows, and newsletters, primarily within Klaviyo.
Build and optimize key lifecycle automations, including welcome, abandoned cart, browse abandonment, post?purchase, win?back, cross?sell, and other customer lifecycle flows.
Audit client email accounts to identify strategic, technical, deliverability, segmentation, automation, and performance opportunities.
Analyze campaign, flow, and customer lifecycle performance and translate data into clear strategic recommendations and actionable next steps.
Develop testing and optimization strategies around subject lines, content, offers, timing, segmentation, frequency, and automation logic.
Build and manage advanced audience segmentation based on customer behavior, purchase history, engagement, lifecycle stage, and other relevant data.
Monitor email deliverability, sender reputation, list health, and engagement metrics and proactively identify potential issues.
Troubleshoot technical issues involving flows, triggers, integrations, segmentation, tracking, data syncing, and email setup.
QA campaigns and automations before launch to ensure accurate segmentation, links, tracking, logic, rendering, and overall setup.
Manage client communication related to email marketing, including strategy discussions, campaign updates, performance insights, recommendations, and next steps.
Present email performance and strategic recommendations clearly and confidently to clients.
Collaborate closely with copywriters and designers to provide strategic direction and ensure creative assets support campaign objectives.
Support SMS strategy and execution where applicable.
Manage multiple client accounts and priorities while maintaining strong attention to detail, deadlines, and quality.
Skills and Qualifications
Minimum 3 years of hands?on experience working directly in Klaviyo and/or other email marketing platforms.
Strong hands?on experience with Klaviyo is required.
Proven experience developing and managing email marketing strategies, not only executing campaigns.
Experience managing email marketing for e?commerce and/or lead generation brands.
Strong understanding of lifecycle marketing, customer journeys, retention strategy, and email automation.
Experience building, managing, and optimizing complex email flows and automations.
Strong understanding of segmentation, personalization, testing, and campaign optimization.
Solid understanding of email deliverability, sender reputation, list health, consent, and email marketing best practices.
Ability to confidently troubleshoot technical issues involving integrations, automations, tracking, triggers, and customer data.
Strong analytical skills and ability to interpret email performance metrics and turn insights into recommendations.
Experience conducting comprehensive email account audits and identifying opportunities for improvement and growth.
Strong client communication skills and confidence discussing performance, strategy, and recommendations directly with clients.
Excellent attention to detail, organization, and abilit