Crm Team Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Team Lead based in Spain.
This role sits at the intersection of leadership, CRM execution, and customer experience innovation. You will lead a high-performing team responsible for delivering impactful, data-driven CRM campaigns across multiple channels, primarily within the Braze ecosystem. Acting as both a people leader and hands-on expert, you will ensure campaigns are executed with precision, speed, and strategic alignment. You will work closely with strategy, data, and client stakeholders to translate ideas into scalable customer journeys. The role combines operational leadership with deep CRM expertise, requiring both strong technical understanding and team management skills. You will play a key role in elevating campaign quality while driving measurable client success in a fast-paced, agency environment.
Accountabilities:
In this role, you will be responsible for leading CRM delivery excellence while guiding a team to consistently high performance across multiple client engagements. You will ensure that strategy is translated into flawless execution and that CRM initiatives deliver meaningful business impact. Key responsibilities include:
Leading and mentoring a team of up to 10 CRM Consultants, ensuring high standards of delivery, quality, and efficiency
Overseeing end-to-end execution of CRM campaigns across multiple channels within the Braze platform
Designing, configuring, and optimising CRM workflows, campaigns, and customer journeys using Braze
Ensuring strong alignment between strategy and execution by working closely with strategy and client-facing teams
Managing QA processes to guarantee accuracy across campaigns, segmentation, integrations, and documentation
Partnering with clients to understand objectives and translate them into effective CRM solutions
Driving best practices in segmentation, personalisation, and campaign performance optimisation
Supporting continuous improvement of CRM operations through smarter processes and automation opportunities
Requirements:
This position requires strong CRM expertise combined with proven leadership experience in fast-paced, client-facing environments. The ideal candidate is both technically skilled and highly people-oriented, with the ability to manage complexity while maintaining executional excellence. Key requirements include:
10+ years of experience in CRM, customer engagement, or digital marketing roles
4+ years of experience in a leadership role (e.g., CRM Team Lead, Head of CRM, or similar) managing delivery teams
At least 2+ years of hands-on experience with Braze, including campaign setup, segmentation, and automation
Strong understanding of CRM strategy, customer lifecycle marketing, and digital customer experience
Experience working with relational data structures and segmentation logic to support personalised campaigns
Strong attention to detail with experience performing QA across campaigns and technical implementations
Proven ability to manage multiple projects and stakeholders in a fast-paced agency or consultancy environment
Excellent communication and interpersonal skills, with experience in client-facing roles
Proactive, collaborative mindset with the ability to lead by example and inspire teams
Fluency in English (C1 level or higher), both written and spoken
Benefits:
Competitive compensation aligned with experience and seniority
Fully remote-first working model with flexibility to work from anywhere
Strong career progression opportunities within a fast-scaling global organisation
Exposure to cutting-edge CRM, data, and AI-driven marketing technologies
Collaborative international team environment across Europe and beyond
High-impact client work with leading global brands
Culture focused on ownership, learning, and continuous development
Regular team meetups, events, and knowledge-sharing sessions.
How Jobgether works:
We use an
AI-powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best
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