Sales Area Manager

Drive profitable growth for Alfa e-Parts and REDLINE in SPAIN & PORTUGAL by developing the customer portfolio and capturing new opportunities in the automotive aftermarket. Build strong relationships with parts retailers, distributors and distribution groups in the Spanish market, expanding the presence of both brands and the penetration of their ranges: electrical and electronic spare parts from Alfa e-Parts, and engines and engine components, filters and shock absorbers from REDLINE. The role requires autonomy, strong organisational skills and commercial judgement to identify gaps in coverage, customer needs and market opportunities, and turn them into concrete action plans. Main responsibilities
• Business development in SPAIN & PORTUGAL. Manage and develop existing customers and acquire new customers for Alfa e-Parts and REDLINE, focusing on sales and profitability.
• Customer and distribution group relationships. Understand their needs, key contacts and purchasing processes; prepare proposals and follow up on commercial agreements. Work with parts retailers and distribution groups to raise awareness of Alfa e-Parts and REDLINE among their workshop customers and generate demand for both brands through the distribution network.
• Organisation and nationwide coverage. Independently and systematically plan visits, routes, priorities and opportunity follow-up, with continuous travel throughout SPAIN & PORTUGAL to ensure nationwide sales coverage.
• Identifying gaps and opportunities. Identify areas, customers and product families with low penetration or unmet needs; propose customer acquisition, range expansion and cross-selling initiatives across the Alfa e-Parts and REDLINE ranges.
• Sales planning and execution. Maintain an up-to-date sales pipeline for both brands, prepare forecasts and implement the agreed sales plans.
• Pricing and margins. Work with the relevant departments to prepare competitive offers and protect profitability. Negotiate commercial terms and close agreements with parts retailers and distribution groups within the company’s pricing and discount policies and established authorisation levels.
• Internal coordination. Work with Product, Marketing, Customer Service, Operations and Supply Chain to align commercial needs, availability and service. Coordinate Alfa e-Parts and REDLINE range presentations, promotional activities and sales training sessions for parts retailers and distribution groups with Product and Marketing, involving specialists when technical support is required.
• Market intelligence. Gather information on competitors, trends and Spanish customer needs; turn it into business development proposals.
• Monitoring and reporting. Report to the Sales Director SPAIN & PORTUGAL on sales, margins, customer development, opportunities, gaps and priority actions for Alfa e-Parts and REDLINE, tracking each brand separately. Analyse new customer acquisition, repeat purchasing, product family expansion per customer and opportunity conversion, comparing progress against the agreed sales targets. What we need:
• Strong knowledge of the Spanish and Portuguese automotive aftermarket, its parts retailers and distribution groups.
• Willingness and availability to travel continuously throughout SPAIN & PORTUGAL are essential, along with the ability to organise sales activities independently, prioritise customers and opportunities, and maintain rigorous follow-up.
• Ability to identify gaps in market coverage and market opportunities and translate them into commercial actions.
• Fluency in Spanish for customer relationships, negotiations and day-to-day communication.
• Experience in automotive electronic and electrical spare parts and in engines and engine components, filters and shock absorbers.
• Technical knowledge of these parts, their applications and how they work, to support customer discussions. Nice to have :
• Catalan.
• Proficiency in Excel to analyse sales by customer, territory and product family, identify gaps and prioritise opportunities will be valued, as will familiarity with sales analytics or BI tools and preparing customer presentations. If you are interested, please send your resume in English.