Ecommerce Marketing Specialist

Company Description Huawei Consumer Business Group is one of the three primary business units of Huawei Technologies Co., a global technology company serving a third of the world’s population across more than 170 countries. The Consumer Business Group has become a leading smartphone maker, offering a broad portfolio of smartphones, PCs and tablets, wearables, and cloud services designed to deliver a superior user experience. With 16 R&D centers, Huawei invests heavily in innovation and mobility solutions. Built on more than two decades of leadership in telecommunications, Huawei creates new possibilities for consumers through cutting-edge devices and services. For information on how Huawei handles personal data, candidates can review the privacy statement at https://consumer.huawei.com/en/privacy/privacy-policy/. Key Responsibility 1. Budget Planning & Management
• Plan, forecast, and manage quarterly and annual e-commerce paid marketing budgets across SEM, CPS (Affiliate), media buying, and other promotional resources.
• Formulate budget allocation plans for SEM campaigns based on product launches, campaign objectives, and general business targets; handle budget applications and approvals.
• Manage CPS commission budgets, paid media procurement fees, and promotional resource expenditures.
• Align marketing resource planning with product launches and major shopping events (e.g., Black Friday, Summer Sales) to improve budget efficiency.
• Dynamically adjust budget distribution and media resource allocations based on real-time business performance and campaign ROI. 2. Traffic Strategy & Campaign Planning
• Develop traffic generation plans in line with the annual marketing calendar, major sales events, and product launches, collaborating closely with MKT, Product, and Operations teams.
• Conduct media market research to evaluate trends, consumer behaviors, and publisher performance to inform media channel selection and allocation strategy.
• Optimize CPS affiliate commission tiers, negotiate partner placements, and execute resource barters to boost partner efficiency.
• Design custom traffic acquisition and conversion strategies tailored to specific campaign goals across different product categories. 3. Media & Creative Asset Management
• Oversee day-to-day management of SEM (Search, Shopping) campaigns, including keyword research, ad copy, sitelinks, bidding strategies, and promo integrations.
• Produce creative briefs for search ads (Copy, Keywords, Sitelinks) aligned with Global HQ account structure and campaign needs.
• Draft creative briefs for CPS media networks, overseeing creative production and launch workflows.
• Create, track, and distribute promotional discount codes/coupons to agencies, media outlets, and channel partners.
• Ensure accurate product specifications, promotional mechanisms, and marketing assets are distributed to agencies, media partners, and publishers.
• Develop briefs for Demand Gen ad creatives, copy, and promotional materials for launch events and major sales.
• Coordinate on-site content planning and messaging execution for owned push notifications (e.g., My HUAWEI Push).
• Perform routine maintenance, audits, and error checks for SEO product feeds.
• Partner with PR, Social, and Brand MKT teams to ensure unified promotional and product messaging across all touchpoints. 4. Campaign Launch & Quality Assurance
• Conduct pre
- and post-launch QA checks on SEM, Shopping, and Search campaigns to ensure 100% accuracy in product information, pricing, landing pages, and promotion mechanics.
• Verify ad creatives and promo details for Demand Gen campaigns during key sales periods.
• Inspect media buying ad placements to ensure ads run according to agreed schedules, placements, and specs.
• Audit promo codes/coupon functionality live on-site and resolve any technical errors immediately.
• Identify and troubleshoot discrepancies across ads, creatives, pricing, landing pages, and stock availability. 5. Campaign Reconciliation & Channel Management
• Manage monthly CPS affiliate commission reviews and campaign data verification, validating key metrics such as commission rates and order statuses.
• Lead proof-of-performance acceptance for media buying campaigns, collecting screenshots, delivery proofs, business data, and campaign reports.
• Maintain clear communication with media partners, agencies, internal finance, and business operations to facilitate seamless campaign execution and invoice settlements.
• Audit order anomalies, commission disputes, and tracking discrepancies to drive swift resolutions. 6. Analytics & Performance Optimization
• Monitor and analyze daily/weekly SEM performance metrics (Cost, CTR, Conversion Rate, ROAS, CPA) to evaluate channel effectiveness.
• Track affiliate platform dashboards to analyze orders, commission payouts, and conversion trends.
• Conduct post-campaign reviews to evaluate conversion funnels and identify traffic leakage or growth opportunities.
• Leverage store traffic and consumer data to build target persona profiles and understand user intent.
• Optimize audience targeting, media mix, and budget distribution based on real-time channel performance and campaign objectives. 7. Paid Social & Performance Media Execution (PSM)
• Build performance media plans based on campaign KPIs, selecting appropriate media channels, targeting parameters, and budget distributions.
• Select optimal ad formats and ad creatives tailored to specific media platform mechanics (e.g., Meta, TikTok, Paid Search).
• Write creative briefs for ad copy and design assets, collaborating with internal design and agency teams to produce performance assets.
• Continuously track performance metrics (Cost, CTR, Conversion, ROAS) to dynamically optimize target audience segments, placements, and ad creatives. Key Requirements
•

Experience:
3+ years of hands-on experience in E-Commerce Digital Marketing, Performance Marketing, or Paid Media Management (specifically targeting the Spanish market).
• Channel Expertise: Proven track record in managing SEM (Google Ads, Shopping), CPS/Affiliate Networks, and Performance Media/Paid Social.
• Analytical

Skills:
Strong data analysis capabilities using Google Analytics, Excel (Pivot Tables, VLOOKUP), and attribution tools; deeply familiar with key performance metrics (Cost, CTR, CVR, ROAS, CPA).
• Vendor & Agency Management: Prior experience briefing agencies, managing external media vendor relationships, and handling financial reconciliations.
• Languages: Professional working proficiency or fluency in Spanish and English (written and spoken), prefer Chinese speaker.
• Soft

Skills:
Highly organized with exceptional attention to detail (campaign QA), strong cross-functional communication skills, and an agile problem-solving mindset.