VP Sales

About the Company
Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 111 venues in 26 countries with a commitment to delivering authentic and diverse hospitality experiences that bring people together all around the world.

About the Role
Sunset Hospitality Group is seeking an experienced VP Sales & Revenue – Hotels & Resorts to lead the commercial strategy across our growing hotel portfolio. Reporting directly to the CEO – Hotels & Resorts, this executive role will be responsible for driving revenue growth, maximizing commercial performance, and building a scalable Sales & Revenue organization to support the expansion of our portfolio from 10 to 30 properties.

Key Responsibilities
Commercial Strategy & Leadership
• Develop and execute the global Sales & Revenue strategy across the Hotels & Resorts portfolio.
• Build and lead a high-performing, scalable commercial organization.
• Set commercial objectives, KPIs, and performance standards across all properties.
• Partner closely with General Managers, Marketing, Finance, Development, and Operations to maximize business performance.
• Represent the company at international trade shows, sales missions, and industry events. Sales & Distribution Lead the commercial strategy across all revenue-generating channels, including:
• Global Sales
• MICE
• Leisure
• Corporate & Global Key Accounts
• Representation Offices
• Luxury Consortia
• Wholesalers & Bedbanks
• OTA Partnerships Drive strategic partnerships, negotiate commercial agreements, and optimize channel performance while protecting rate integrity and profitability. Revenue Management
• Lead the group-wide Revenue Management strategy.
• Oversee pricing, forecasting, inventory management, and segmentation.
• Implement best practices and scalable commercial systems across the portfolio.
• Monitor RevPAR, ADR, occupancy, and total revenue performance while ensuring consistent commercial standards. Budgeting & Performance
• Own the Sales & Revenue budgeting and forecasting process.
• Develop Annual Commercial Plans together with hotel leadership.
• Analyze commercial performance, identify opportunities, and provide strategic recommendations to executive leadership. Requirements
• Bachelor's degree in Business, Hospitality Management, or a related field (MBA is a plus).
• 10–12+ years of progressive leadership experience in hotel Sales, Revenue Management, or Commercial roles, ideally within luxury hospitality.
• Proven experience managing multi-property or regional commercial operations.
• Strong expertise across Revenue Management, Global Sales, MICE, Leisure, Key Accounts, Distribution, Consortia, Wholesalers, Bedbanks, and OTA channels.
• Demonstrated success building and leading high-performing commercial teams in a fast-growing environment.
• Excellent commercial acumen, leadership, negotiation, stakeholder management, and analytical skills.
• Fluent in English; additional European languages (Spanish, French, or Italian) are an advantage.
• Willingness to travel extensively across Europe and international markets.