Director of Strategic Communications
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About the Company
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. WTTC works with business leaders, governments and international organisations to highlight the economic and social importance of Travel & Tourism and advocate for policies supporting sustainable sector growth.
About the Role
Lead WTTC’s global strategic communications, corporate positioning, reputation, media relations and executive messaging. Provide strategic advice to senior leadership and coordinate selected cross-functional projects. Marketing remains outside this role’s direct accountability. Responsibilities Strategic communications
• Develop and execute a global communications strategy aligned with WTTC priorities.
• Translate research, advocacy and organisational announcements into compelling external narratives.
• Maintain consistent corporate positioning, messaging and tone of voice.
• Advise the President & CEO and leadership on communications opportunities and risks. Media relations and reputation
• Lead international media relations and relationships with relevant journalists.
• Oversee press releases, media statements, interviews, briefings and Q&As.
• Plan media engagement around research, events and key announcements.
• Coordinate sensitive issues and crisis communications with senior leadership. Executive communications and content
• Oversee speeches, talking points, opinion pieces and executive briefing materials.
• Develop thought leadership opportunities for WTTC leaders.
• Direct editorial quality and consistency of corporate content and publications.
• Partner with Research and Advocacy to communicate complex subjects clearly. Strategic projects
• Lead selected organisation-wide initiatives assigned by senior leadership.
• Define objectives, deliverables, timelines, governance and accountability.
• Coordinate cross-functional stakeholders, monitor milestones and escalate risks.
• Prepare concise leadership updates and recommendations. Cross-functional collaboration
• Work with Advocacy, Research, Membership, Destinations and Events on relevant communications priorities.
• Coordinate closely with Marketing while maintaining separate functional accountability.
• Ensure effective information sharing and timely communications planning. Team and resources
• Lead, coach and develop the Communications team.
• Set priorities, performance expectations and relevant KPIs.
• Manage communications agencies, suppliers and allocated budgets. Qualifications
• Significant senior experience in corporate or strategic communications, PR or related fields.
• Track record managing international media relations, executive communications and reputation.
• Experience advising senior executives and delivering cross-functional projects.
• Excellent English writing, editing, stakeholder management and judgement.
• Travel & Tourism or international association experience desirable.
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