Salesforce Marketing Cloud Developer

• Hello, our name is Customertimes, but you can call us CT. We are a global digital engineering, product development, and technology consulting company. Headquartered in New York, we have a team of 1000+ experts working across 65+ countries.
• About this job: The role sits within the Global Tech Commercial & Marketing Services (GCMS) team. Purpose of the role:
• The Salesforce Marketing Consultant is responsible for developing, implementing, and optimizing digital marketing and customer engagement initiatives across inbound and outbound channels. The role combines strong CRM and marketing automation expertise with support for content workflows and cross-functional collaboration with brand, creative, and operational teams.
• The ideal candidate understands both the functional and technical aspects of Salesforce Marketing Cloud (SFMC) and enjoys working at the intersection of marketing execution, consumer data, content management, and IT Service Management (ITSM). How you'll make an impact:
• Manage and execute small to mid-size CRM and digital campaigns using Email Studio, Journey Builder, Automation Studio, and Contact Builder;
• Develop, implement, and optimize customer journeys and automated lifecycle programs;
• Support end-to-end campaign execution: briefing, content coordination, segmentation, deployment, QA, and performance review;
• Build, test, and optimize personalized communications and multi-step journeys;
• Perform A/B testing and analyze results to improve engagement and messaging effectiveness;
• Work with customer and marketing data to create segments in Data Cloud and publish them into various platforms based on the campaign needs;
• Troubleshoot CRM-related issues (deliverability, data, journeys, automations);
• Provide platform guidance and SFMC best practices to internal teams and markets;
• Contribute to continuous improvement of CRM processes, tools, templates, and workflows;
• Provide IT service and operations management for the Salesforce Marketing service. What makes you a great fit:
• Fluency in English (minimum C1) is mandatory due to global team interactions;
• 5 years of

experience:
• 2 years of hands-on experience with SFMC, including Data Cloud (Data 360);
• Any other relevant experience, e.g., Salesforce platform exposure as part of a delivery, project, or support team.
• Salesforce Marketing Cloud:
• Practical experience with:
• Email Studio (HTML templates, dynamic content, personalization);
• Journey Builder (multi-step journeys, entry sources, decision splits);
• Automation Studio (data imports/exports, SQL queries, automations);
• Contact Builder (data model understanding, attribute groups, data extensions);
• Intelligence reports/Datorama (setting up and scheduling reports);
• Data Cloud (segment creation, segment activation into different platforms).
• Additional

experience:
• Service Cloud knowledge and experience is a plus;
• Experience working as part of an SFMC delivery or project team;
• Understanding of data flows, subscriber management, and consent concepts;
• Familiarity with AMPscript is an advantage;
• Knowledge/exposure to Marketing Cloud Advanced (Next) is an advantage.
• Operational and support

experience:
• Experience working with both internal and external partners (agencies, designers, or brand teams);
• Exposure to ITSM, including escalation management;
• Exposure to complex environments;
• Ability to manage challenging stakeholders and set expectations.
•

Skills:
Soft

skills:
• Collaborative, friendly, and team-oriented;
• Proactive, energetic, and solution-driven;
• Curious and comfortable with self-directed learning;
• Communication skills, especially in stakeholder management, and the ability to adapt to different audiences;
• Strong organizational skills and attention to detail;
• Open to feedback and committed to personal growth;
• Customer service mindset;
• Consulting mindset — brings solutions, not just problems. Hard

skills:
• Salesforce Admin, SFMC Email Specialist, or SFMC Consultant certifications are strong advantages (please provide a link to the certification);
• Knowledge of Service Cloud and Marketing Cloud Advanced (Next) is an advantage;
• Knowledge of HTML, CSS, AMPscript, and SQL is an advantage;
• Understanding of support frameworks like ITIL.