Performance Marketing Manager

About Luxehouze Luxehouze is a fast-growing omnichannel luxury marketplace with an established presence in Singapore and Indonesia, two key markets in Southeast Asia's luxury retail landscape. Through our operations in both markets, we bring together a curated selection of luxury watches, fashion, and beauty, serving discerning customers through integrated online and offline retail experiences. As we continue to strengthen our regional footprint, we are building a business driven by product expertise, customer trust, commercial excellence, and a passion for luxury. About the Opportunity We are looking for a Performance Marketing Manager who combines a strong understanding of luxury fashion with commercial acumen and an entrepreneurial mindset. Join us in shaping our company and contributing to the growth of a luxury retail business across two dynamic Southeast Asian markets.

Job Description
Campaign Strategy, Execution & Optimization
• Translate commercial goals and business briefs into full-funnel media strategies, covering budget allocation, audience segmentation, and bidding setups.
• Own the end-to-end execution, daily management, and hands-on optimization across Meta, Google, and emerging paid acquisition channels.
• Drive continuous testing frameworks across ad creatives, landing pages, and audience targeting to scale customer acquisition efficiently.
• Maintain campaign tracking integrity with minimal oversight, including UTM architecture, pixel setups, attribution hygiene, and event tracking.
• Partner with the Performance Marketing Senior Manager to test, unlock, and validate new acquisition channels and growth opportunities. Cross-Functional Collaboration & Team Leadership
• Work closely with Brand, Creative, BI, and Sales teams to align paid media output with brand standards, product availability, and commercial targets.
• Support the Performance Marketing Senior Manager in quarterly strategy formulation, forecasting, and ad-hoc growth experiments.
• Coach and guide junior team members/associates on campaign mechanics, QA workflows, platform features, and day-to-day troubleshooting. Measurement, Analytics & Reporting
• Monitor and analyze core performance metrics across platforms, focusing on CAC, ROAS, MER, LTV, CVR, CTR, and channel-level incrementality.
• Build, update, and maintain routine reporting dashboards to provide transparent visibility to cross-functional partners and leadership.
• Turn platform-level raw data into actionable tactical recommendations to improve campaign efficiency, creative fatigue, and funnel leakage. Innovation & Learning
• Monitor paid media updates, privacy shifts, and platform algorithm changes to keep execution competitive.
• Foster a rigorous test-and-learn culture within the execution team through structured A/B testing logs and creative learning agendas. What We’re Looking For
• 5–7 years of hands-on experience in performance marketing, preferably within high-growth startups, e-commerce, or high-value/luxury consumer verticals.
• Demonstrated track record of independently planning, executing, and profitably scaling multi-channel paid acquisition budgets across Meta and Google platforms.
• Experience translating business targets into actionable digital media plans and experimentation roadmaps with minimal day-to-day supervision.
• Prior experience mentoring, coaching, or reviewing the tactical work of junior marketers or associates.
• Advanced proficiency in Meta Ads Manager, Google Ads (Search, Performance Max, YouTube, Display), and Google Analytics (GA4).
• Strong working knowledge of basic to intermediate tracking infrastructure: UTM conventions, Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and standard attribution modeling.
• Strong data fluency with the ability to interpret core metrics (CAC, ROAS, MER, CVR, CTR, incrementality) and extract clear operational insights.
• Solid grasp of creative testing frameworks—able to spot fatigue early, iterate on messaging hooks, and brief creative teams effectively.
• Competence with data reporting tools (e.g., Looker Studio, Power BI, or advanced Google Sheets/Excel) for cross-functional reporting.