Content Marketing Manager
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Responsibilities
- Define and execute the global content plan with focus on speed, quality, and consistency; create, edit, and repurpose content across formats and channels
- Turn product capabilities and customer insights into clear, compelling, buyer‐relevant narratives that simplify complex topics
- Deliver conversion‐focused content across the full funnel, aligned to buying journeys and supporting campaigns and ABM
- Own and scale social media and external presence (LinkedIn, Reddit, G2), including formats, cadence, and thought leadership to build market credibility and increase pipeline impact
- Maximize reach through continuous distribution and repurposing
- Use AI to scale content creation, insight extraction, and repeatable workflows
- Optimize for SEO and AI‐driven discovery with structured, scannable, reusable content
- Track performance across engagement, conversion, and pipeline; continuously test and improve what works
Requirements
- Native English speaker with excellent writing and editing skills
- 5+ years in B2B content marketing (SaaS/tech preferred)
- 5+ years experience in social media strategy, planning and execution, especially LinkedIn
- Strong experience across long‐form, campaign, and social content
- Proven ability to translate complex products into clear, compelling narratives
- Strong understanding of modern B2B content. Audience‐driven, distribution‐led, and performance‐oriented
- Execution‐focused, highly organized, and able to manage multiple parallel projects
- Data‐driven mindset with working knowledge of SEO, AI visibility, and content performance
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