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Product Growth Activation Specialist

hace 2 horas

Barcelona, Barcelona, España Memorae AI A tiempo completo

Job Offer. Product Growth Activation Manager

(Product-first growth role)

Mission

Turn sign-ups into active, retained users. Own the first minutes, the first sessions, and the moment where Memorae becomes indispensable. This role exists to make activation predictable, measurable, and compounding.

Why this role exists

Memorae does not win on acquisition alone. It wins when users reach value fast, trust the product, and build habits. Activation is the bottleneck. This role owns that bottleneck end-to-end.

What you will own

Activation as a system

  • Define and own activation metrics: Aha Moment, Time-to-Value, Activation Rate.
  • Decide what "activated" truly means for Memorae, based on behavior, not opinions.
  • Build and maintain an activation playbook with clear rules and learnings.

Onboarding & early lifecycle

  • Design, test, and ship onboarding flows across product, email, WhatsApp, and push.
  • Remove friction in the first sessions until value is unavoidable.
  • Create segmented onboarding paths by user intent, context, and behavior.

Product-led growth execution

  • Work directly with Product and Engineering to ship activation improvements.
  • Translate data into concrete product and UX changes.
  • Propose what to build, change, or remove to improve activation and early retention.

Experimentation & analysis

  • Run continuous activation and early retention experiments.
  • Analyze funnels, cohorts, and drop-offs with rigor.
  • Optimize for learning velocity, not vanity metrics.

Success metrics you own

  • Activation Rate.
  • Time-to-Value reduction.
  • Day-1, Day-7, Day-30 retention.
  • Engagement depth in first sessions.
  • Experiment throughput and validated learnings.

What success looks like

After 30 days

  • Clear, shared definition of activation and Aha Moment.
  • Full visibility on onboarding drop-offs and friction points.

After 60 days

  • First onboarding and activation improvements shipped.
  • Measurable impact on activation and Time-to-Value.

After 90 days

  • Activation trending up with proven levers.
  • A repeatable activation system in place.
  • Product and Engineering aligned around activation priorities.

Required profile

  • 3+ years in Product Growth, Activation, or Lifecycle roles.
  • Strong product analytics mindset.
  • Proven experience designing and shipping onboarding or activation experiments.
  • Ability to convert data into product and UX decisions.
  • Comfortable working hands-on with engineers and product managers.

Nice to have

  • Experience in AI, assistants, or productivity products.
  • Hands-on with Amplitude, Mixpanel, PostHog, or similar.
  • Understanding of behavioral design and habit-forming systems.

Role boundaries (non-negotiable clarity)

  • Growth Marketing
    brings users into the system.
  • Product Growth Activation
    makes them active and retained.

This role does not own paid acquisition. It owns whether users stay.

Location & setup

  • Preferred: Andorra.
  • Remote during initial test phase.
  • Expected to work from the Andorra office after the test phase.
  • This role is for someone who wants to own the hardest part of growth: turning potential into habit.