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Global AdOps Manager

hace 2 semanas

Madrid Eloy Gonzalo, España Havas A tiempo completo

Agency :

Havas Media Group

Job Description :

.

Havas is one of the world's largest global communications groups, operating in over 100 countries. The Group is made up of two major divisions: Havas Creative Group and Havas Media Group.

We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment. Havas is the only truly integrated marketing and communications company in the UK.

Our mission is to unite brands and people through meaningful connections, driving business success. We are the fastest growing of the global networks and have a challenger brand mentality. We share one common purpose: to bring media and creative closer together for the benefit of our clients.

Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.

We have a blue-chip client list including Hyundai, Kia, Jacobs Douwe Egberts, Shell, Harman and Telefonica.

Havas Media Global provide Ad Operations services from 3 locations: Spain (Madrid), Peru (Lima) and India (Bangalore/Mumbai/Chennai), with +60 AdOps specialists working in these Havas offices. These services are provided in the form of a Centre Of Excellence, where our teams always seek for the most efficient, innovative ways of working, processes and templates always aligned with state-of-the-art best practices.

We are currently seeking to cover the position of a Global Ad Operations Manager to oversee the activity of the team located in Spain, based in our Havas Village in Madrid.

Job Summary

The Global Ad Operations Manager will join a team who is responsible for the correct set-up in ad servers and/or ad verification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Centre of Excellence in Madrid, Spain.

With functions including supervision of day-to-day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting other Havas teams across planning and trading functions, to optimize campaigns and maximize advertising results.

The role requires a natural interest in understanding the overall set of ad technology platforms and inter-relationship between them to provide best-in-breed approaches and solutions to the digital tracking, data collection, and optimization of digital marketing campaigns for our Global clients.

This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.

Mission & Responsibilities

  • Manages workload across team members, balancing demand and priorities across clients
  • Liaises directly with clients or client teams in any topics related to tracking and data collection
  • Liaise with other AdOps Centers of Excellence (CoEs) to identify, train and spread best practices
  • Liaise with other CoEs in other practices (e.g. biddable, search, social) to ensure that transversal processes are efficient and streamlined, aligned to activate campaigns for our clients
  • Understand specificities of each client advertising stack and data collection ecosystem
  • Understand client objectives and how the agency delivers media strategies to accomplish them
  • Support media planning discussions regarding trafficking strategies and related measurement needs
  • Liaise with internal teams (planners and traders) to provide with best-in-class tracking implementations
  • Provide custom client solutions to specific tracking needs or campaign implementation (e.g. DCO)
  • Steward compliance of guidelines/standards for each client, updating documentation when applicable
  • Oversee the correct set-up of campaigns for each client following the correct guidelines/standards
  • Resolve issues questions about campaign set-up and trafficking with the team or 3rd parties
  • Liaise with planning teams, programmatic/social traders, or publishers) to troubleshoot issues
  • Liaise with 3rd party companies to find solutions or troubleshoots issues (tag management, consent, analytics, trading teams, publishers, …)
  • Oversee trafficking processes and ensure ongoing compliance within Global team members
  • Support on training initiatives (both internally and with other AdOps teams or planning/trading teams)
  • Support to keep knowledge base and client related documentation always up to date
  • Support on building different tools to run and optimize execution of internal processes
  • Stays aware of the latest technologies to improve agency offering
  • Support in administrative tasks to ensure correct billing of AdTech across ad servers and ad verification platforms with our global vendors (Google, IAS, DoubleVerify, MOAT, AdForm, ...)

Experience

  • +5 years of experience in ad operations, trafficking, and ad technologies in a media agency
  • People/team management experience
  • International/Global experience is a plus

Technical Skills  

  • Extensive experience with different ad serving solutions (CM360, AdForm, Flashtalking)
  • Extensive experience with main ad verification technologies (DoubleVerify, IntegralAdScience, MOAT)
  • Basic knowledge of tag management systems (e.g. Google Tag Manager, Adobe Launch, Tealium)
  • Basic understanding of mobile measurement SDK (Appsflyer, Kochava)
  • Broad understanding of analytics solutions (Google Analytics, Adobe Analytics)
  • Broad understanding of other AdTech solutions: DSP, Social Platforms
  • Exposure to implementation of DCO with rich media solutions (e.g. Google Studio) is a plus
  • Exposure to Attention measurement partners (Lumen, Adelaide, Playground XYZ) is a plus
  • Exposure to other marketing platforms: DMPs, CDPs, CRMs is a plus
  • Basic knowledge of programming languages, mainly JavaScript and HTML
  • Basic knowledge of project management software (e.g. JIRA)
  • Proficiency in Microsoft Office software

Soft Skills & Competencies  

  • Experience managing AdOps/Trafficking teams
  • High level of the English language is a must, given the international aspect of the position
  • Strong communication skills
  • Team player who enjoys working in a collaborative, open environment
  • Excellent customer service focus and client-centric orientation
  • Highly motivated and full of initiative
  • Methodical, analytical mindset, well-organized, and detail-oriented
  • Strong data-driven culture/analytical abilities
  • Attention to detail
  • Genuine curiosity to learn how things work

#LI-CO1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.