Senior Sports Business Development Manager

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Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

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Lenovo is seeking a Business Development Manager Sports Partnerships to lead strategic sales and partnership initiatives in the global sports industry. This role focuses on identifying new opportunities, managing complex deals, and building long-term relationships with sports organizations, while collaborating internally to deliver innovative, tech-driven solutions.

Responsibilities

• Conduct market research to identify new business opportunities and emerging trends in the sports sector.
• Build and maintain a pipeline of qualified leads through outreach, networking, and events.
• Analyze competitive landscape to inform pricing and sales strategies.
• Lead the full sales cycle from prospecting to contract execution.
• Create customized, data-driven partnership proposals aligned with Lenovos portfolio and client needs.
• Develop strong relationships with decision-makers at sports properties, agencies, and stadium developers.
• Collaborate with internal teams to ensure smooth project handover and proposal delivery.
• Track pipeline progress and performance using CRM tools; report regularly on sales metrics and market insights.

Requirements

• Bachelors or Masters degree in Business, Engineering, Computer Science, Sports Management, or related field.
• 5+ years of experience in business development and complex tech partnerships, preferably in the sports industry.
• Proven success in deals involving digital transformation, sports analytics, AI, IoT, or smart venue technologies.
• Strong network in sports, media, or brand marketing is a plus.
• Proficiency in CRM systems and Microsoft Office tools.
• Strategic mindset with a proactive approach to identifying opportunities.
• Excellent communication, negotiation, and relationship-building skills.
• Passion for sports and deep understanding of the sports business ecosystem.

What We Can Offer You

• An international team with a high focus on Gender Diversity.
• Employee Assistance Program, e.g., for psychological, legal financial consultancy
• You are joining a company that prioritizes sustainable solutions like CO2 Offset, Asset Recovery Services, and the Lenovo Certified Refurbished portfolio.
• Access to training for personal development. -Internal E-learning Development Platform Available for Employees
• Mentorship program
• many more

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.