Marketing Performance Analyst

hace 5 días


Barcelona, Barcelona, España Schneider Electric A tiempo completo


We are your
Energy Technology Partner
. We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values - IMPACT (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) - are the foundation of everything we do. Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization. 

Are you ready to lead the digital transformation to create a more sustainable world

?

If you are up to challenge your creativity and make an impact, we are excited to welcome you

As a
Marketing Performance Analyst
for the
Nordic Baltic zone
, you will play a critical role in shaping our marketing strategies and optimizing campaign effectiveness. Your role will involve analyzing performance metrics, providing actionable recommendations and collaborating with cross-functional teams.

In this role you will be joining us on our exciting journey towards a more sustainable future. You will be responsible for interpreting data and turning it into insights to provide our Marketing organization with in-depth analytics and actionable recommendations to drive our commercial performance forward as we aim to be the best performing Sales & Marketing organization in our industry.

You are eager to understand and learn about the business and commercial organization and you animate the Nordic Baltic Sales & Marketing organization with analytics, insights and actions within fields such as Marketing Campaign Performance, Digital Marketing Performance and Brand Performance.

What will you do?

1) Marketing Campaign Performance Analysis

  • Own end‑to‑end campaign measurement
    defining KPIs per channel and funnel stage; provide
    actionable recommendations
    to improve effectiveness.
  • Analyse sales funnels and customer intent
    to understand behaviour and identify friction points; propose fixes with channel owners.
  • Design and evaluate experiments
    (A/B tests, creative and audience tests, landing‑page optimizations) and quantify
    incrementality
    of key tactics.
  • Attribute performance
    across paid/owned/earned touchpoints; partner with Digital teams to improve tracking accuracy

2) Email & Marketing Automation Performance

  • Monitor deliverability and core email KPIs
    (# of emails sent, Database Coverage, open rate, CTR, Opt-Ins and Opt-Out) and publish
    dashboards
    with insights and next‑best actions.
  • Optimize audience segmentation and personalization
    (lifecycle/nurture streams, triggers, frequency caps) to increase engagement and reduce fatigue.
  • Run systematic content/testing programs
    (subject lines, send times, formats) and feed learnings into playbooks.
  • Ensure compliance
    with data‑privacy regulations (e.g., consent, preference center, GDPR) and collaborate with Legal/IT on governance.

3) PR & Brand Performance

  • Track earned‑media outcomes
    (mentions, reach, share of voice, sentiment, key‑message pull‑through) and connect to priority campaigns.
  • Monitor Brand Intel
    outputs and translation cycles to improve data quality and attribute perceptions, feeding insights to PR/Brand managers each cycle.
  • Synthesize brand KPIs
    (awareness, consideration, preference, reputation attributes) and advise on initiatives to strengthen brand equity.

4) Community Animation & Best‑Practice Sharing (Countries)

  • Animate the Country Marketing communities
    (Channel Marketing, PR & Communications, Offer/Digital) to
    share best practices
    and align on
    data‑driven recommendations
    that optimize resource investment and ROI.
  • Facilitate regular knowledge‑sharing rituals
    (monthly forums, show‑and‑tell, success cases, "what didn't work") and maintain a living
    Copy with Pride Library
  • Provide regular KPI reports with insights
    to foster collaboration and highlight optimization opportunities country‑by‑country.

5) Reporting, Insights & Storytelling

  • Publish standardized dashboards and scorecards
    (campaigns, email, PR/Brand) with trend analysis and executive summaries.
  • Translate data into clear narratives
    and recommendations for Marketing, Sales, and Country leaders; align on actions and owners.

6) Stakeholder Collaboration

  • Engage closely with Channel Marketing
    plus Offer/Digital teams, to co‑create objectives and to turn insights into actions.
  • Coordinate cross‑functional initiatives
    that require joint execution.

  • Upskill teams
    through training on tools/metrics and coach countries on reading dashboards and acting on insights (closing the loop).

We believe you enjoy having a constant focus on both quality and performance excellence. You thrive in a changing environment, you are curious, willing to learn and not afraid to ask questions. As you work closely with internal and external colleagues from across Schneider's global organization it is essential that you have the intercultural curiosity it takes to build relationships across borders.

We are looking for a person with:

  • 2-4 years of experience in marketing analytics, supporting multinational and multicultural work environments across Europe
  • A dynamic individual & role model that inspires & influences our stakeholders in equal measure and has strong analytical and problem-solving skills
  • Passion for marketing, digital strategies and enhancing customer engagement as your insights will be key in shaping our marketing efforts and drive success across various channels
  • A relevant degree such as Masters degree in Finance, Business Administration, Marketing, Data Science or equivalent
  • Effective communicator capable of interaction with different stakeholders including senior management
  • Fluency in English is mandatory. Fluency in one or more of the Nordic languages would be a plus.

As a Marketing Performance Analyst you should be experienced in:

  • Project management
  • Data models and reporting packages
  • Collecting and analyzing large dataset from various sources
  • Analyzing results and identifying patterns and trends in data sets
  • Creating data visualizations and reports to effectively communicate findings
  • Collaborating with cross-functional teams to establish business needs and develop new data collection and analysis processes
  • Maintaining and ensuring the accuracy and integrity of data incl. data cleaning and data preparation
  • Staying up-to-date with industry trends and developments to continuously improve data analysis methods
  • Data analysis tools and software like Excel, Tableau, SQL Query as a must

  • SEMrush, Google Analytics, ContentSquare, etc. would be a plus

Soft skills:

  • Attention to detail
  • "Can-do" and positive attitude to challenges and opportunities
  • Ability to prioritize and execute tasks efficiently under pressure
  • The ability to make data-driven decisions and visualize them in an easily understandable way
  • A strong verbal and written communication skills
  • An analytical mind and inclination for problem-solving
  • Effective teamwork and collaboration skills

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today

€36 billion global revenue

+13% organic growth

employees in 100+ countries

1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.


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