Performance Marketing Specialist

hace 1 semana

Barcelona, Barcelona, España Zynap A tiempo completo

About the role

We're looking for a Performance Marketing Manager who can turn budget into a predictable pipeline. You'll own our performance and demand-generation engine across paid and organic channels, partnering closely with Sales, BDRs, and the Marketing Director to drive qualified demo requests and opportunities from our core ICP: MSSPs and enterprise security teams.

This is a hands-on, data-driven role: you plan, execute, and optimize campaigns end-to-end, from audience selection to creative testing and funnel reporting. Your north star is simple: incremental, high-quality pipeline and ARR.

What you'll do

  • Execute performance marketing across paid social (LinkedIn-first), search, and retargeting with clear pipeline and ARR targets.
  • Build use case-driven campaigns (MSSP automation, credentials intelligence, EASM, malware workflows, AI agents) that show value, not features.
  • Own MQL → SQL → opportunity conversion, aligning tightly with BDRs and Sales on definitions, SLAs, and handoff.
  • Launch and optimize demo/meeting campaigns plus always-on plays (credentials, EASM, threat intel) to drive a consistent ICP pipeline.
  • Support ABM on strategic accounts with tailored ads, landing pages, and nurture flows.
  • Test positioning ("preemptive security", "operational brain of the SOC", "intel to impact") across creatives and pages based on performance.
  • Experiment with audiences, offers, and formats to improve CTR, CVR, and cost per opportunity—not just CPL or CPC.
  • Partner with Content and Product Marketing on campaign assets (case studies, one-pagers, videos, webinars).
  • Build and maintain end-to-end tracking (ad → form → CRM) for reliable attribution and reporting.
  • Deliver weekly/monthly performance reports: channel ROI, cohort analysis, CAC, pipeline contribution, learnings.
  • Use intent signals (ZoomInfo, Apollo) to prioritize accounts and refine targeting.
  • Define lead scoring, routing rules, and nurture flows to scale opportunity volume without sacrificing quality.
  • Align performance targets with Sales and Leadership on ARR goals and pipeline coverage.

What we're looking for

  • 4–6+ years in 
    B2B performance marketing
    , ideally in SaaS or other complex/technical products.
  • Proven track record in building and optimizing full-funnel campaigns that create 
    qualified pipeline and revenue
    , not just MQLs.
  • Hands-on experience with:
  • LinkedIn Ads and Google Ads (search & retargeting).
  • Marketing automation and CRM (e.g., HubSpot, Salesforce, or similar).
  • Landing page testing and conversion rate optimization.
  • Strong analytical mindset: comfortable working with attribution, cohorts, and funnel metrics; you can explain what's working, what's not, and where to invest next.
  • Ability to translate complex value propositions into sharp, compelling messages for technical and business decision-makers (C-level, operations, product, etc.).
  • Comfortable working in a fast-paced, high-ownership environment with a small, senior team where results matter more than hierarchy.
  • Nice to have
    : Experience marketing to 
    MSSPs
    , SOC teams, or cybersecurity buyers.

What do we offer:

  • A front-row seat in one of Europe's most exciting cybersecurity startups.
  • Hybrid work setup in our Barcelona Office.
  • Competitive salary and benefits package (health insurance & therapy coverage).
  • Flexible Retribution Program (meals, transport, childcare, and other tax-efficient benefits).
  • A smart, humble, and driven team that genuinely enjoys working together.

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