Marketing Data Analyst

Scopely is seeking a
Marketing Data Analyst
to join our Marketing Analytics team in
Barcelona on a hybrid basis
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily.

The Marketing Analytics team is responsible for executing the cross-portfolio analytics initiatives for Scopely's User Acquisition teams.

What will you do?
As a Marketing Data Analyst, you will be part of the Marketing Analytics team which is responsible for executing the cross-portfolio analytics initiatives for Scopely's User Acquisition teams.

• Analyze large, complex data sets representing the behaviour of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org.
• Collaborate with diverse marketing stakeholders to understand their needs and collect requirements
• Collaborate with the Finance leadership team to bridge UA operations with Finance targets, which will set the strategy of UA budgeting cross portfolio
• Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business
• Collaborate and work closely with our data product, analytics engineering and data scientists teams to deliver insightful analyses and help build our data products that bring strategic fit, user value and business value.
• Contribute to the development of predictive models to support better decision making around budget optimization.

What We're Looking For

• 3-4 years of experience as a Data Analyst - a background in performance marketing and mobile free-to-play gaming is strongly preferred
• Intellectual curiosity, analytical rigor, hard-working and a good business intuition are a must
• Critical thinking and problem-solving capabilities
• Experience in attribution models, reactivation frameworks, Incrementality measurement and LTV, budget optimization & allocation and Governance models.
• Preferred experience in applying marketing modeling techniques e.g. media mix modeling, time series forecasting, segmentation / clustering.
• Advanced skills utilizing analytics tools and languages used to manipulate and export data in large data sets (SQL) and to analyze/automate (Python preferred / R) - exposure to Google Cloud Platform and BigQuery is a plus.
• Working Knowledge of visualization tools: Looker (Preferred), Qlikview, Tableau or PowerBI.
• Strong presentation skills; ability to effectively communicate complex results throughout an organization
• Bachelor Degree - Masters degree a plus - in a quantitative or scientific field such as Math/Stats, Economics, Computer Science, Engineering, Physics or similar
• A love or strong desire to work with mobile / games

Please ensure that the résumé/CV you attach is written in English.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure

About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO," "Star Trek Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee With Buddies," among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit:

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