Marketing Data Analyst

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That's why at Appfire, you choose. 

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you're most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we've got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

About the role

We're looking for a highly analytical and collaborative Marketing Data Analyst to drive performance insights across our marketing funnel. This role partners closely with Demand Generation, Product Marketing, Content Marketing, and Customer Experience teams to turn marketing data into actionable strategies that accelerate growth, improve conversion, and inform investment decisions.

You'll own the measurement framework for marketing performance — ensuring that campaigns, channels, and programs are optimized for impact and aligned with business goals. You will collaborate with peers in our Data Insights organization to visualize learnings and outcomes in executive dashboards. This position will report directly to the VP, Demand Generation at Appfire.

Key Responsibilities:

Marketing Analytics & Performance Measurement

• Work with Data Insights colleagues to design and maintain dashboards and reports that track key performance metrics across campaigns, channels, and lifecycle stages.
• Analyze trends in pipeline generation, conversion rates, lead quality, CAC, ROI, and attribution to guide data-driven decisions.
• Partner with Demand Generation to test, measure, and optimize digital, content, and lifecycle campaigns.
• Develop a unified marketing measurement framework that connects top-of-funnel activity to revenue outcomes.

Collaboration & Cross-Functional Insights

• Work closely with the Customer Experience Manager to create NPS/CSAT insights and data packages.
• Ensure consistent data definitions and accurate reporting across systems.
• Collaborate with Product Marketing and Campaign Managers to evaluate campaign impact and recommend optimization strategies.
• Present insights and recommendations to marketing and executive leadership in a clear, actionable way.

Data Infrastructure & Optimization

• Support data insights across marketing and sales platforms, ensuring accuracy and transparency in dashboards and attribution models.
• Support the design and implementation of key tracking methodologies (UTM structure, tagging, events, custom fields) to improve visibility into performance.
• Identify data gaps and recommend enhancements to marketing automation and analytics systems.
• Support forecasting and budgeting through performance modeling and trend analysis.

Testing & Experimentation

• Support insights for A/B testing and multivariate analysis for email, paid media, and web optimization.
• Analyze experimental data to quantify lift, validate hypotheses, and refine messaging or creative direction.
• Partner with content and design teams to translate data insights into creative strategy.

Skills and Experience:

• 5–6 years of experience in marketing analytics, data science, or growth analysis within a SaaS or B2B tech environment.
• Proven expertise in building and interpreting multi-channel marketing performance dashboards.
• Strong understanding of digital marketing metrics, attribution models, and funnel analysis.
• Advanced proficiency with SQL, Excel/Google Sheets, and data visualization tools.
• Familiarity with lead management, campaign tracking, and CRM data structures.
• Excellent communicator who can translate complex data into simple business narratives with strong storytelling capability.
• Curiosity, precision, and a passion for turning numbers into insights that drive growth.

• Analytics & Visualization: Looker, Tableau, Power BI, Google Data Studio, Sigma.
• CRM & Automation: Salesforce, HubSpot, Marketo, Pardot.
• Attribution & Performance: Bizible, Google Analytics, HubSpot Attribution, Demandbase, 6sense.
• Data & Query Tools: SQL, BigQuery, Snowflake, Google Sheets (advanced).
• Collaboration: Slack, Confluence, Asana, Jira.

#LI-Remote

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we're proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come

What's our secret sauce?

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We're proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire's technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more. 
2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they've invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, , and Salesforce. 
3. We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We've achieved International Organization for Standardization (ISO and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: 

Equal Employer Opportunity (EEO)  

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.