Marketing - Data Analyst

hace 2 semanas

Madrid, Madrid, España NN Group A tiempo completo

At Nationale-Nederlanden, we believe that people and data drive our success. With more than 175 years of experience, presence in 11 countries, and a strong commitment to innovation, digitalization, and talent development, we are shaping the future of insurance.
Now, we're looking for a Data Analyst who can turn data into actionable insights that boost Marketing and Commercial performance in the Spanish insurance market.

Your Mission

Convert data into strategic decisions that impact acquisition, conversion, and retention. You will design and scale Power BI dashboards, measure campaign performance, identify upsell/cross-sell opportunities, and deliver insights that drive growth.

Key Responsibilities:

Design, model, and maintain dashboards in Power BI (DAX, Power Query, semantic models, security roles).

  • Operationalize initiative tracking with clear KPIs and reporting cadence for Marketing and Commercial stakeholders.

  • Measure campaign performance (pre/post, incremental impact, attribution by channel/audience) and its effect on production.

  • Analyze upsell/cross-sell, cohorts, and propensity, prioritize recommendations, and quantify business value.

  • Deep dive into churn: reasons, risk segments, and mitigation actions.

  • Ensure data quality, traceability, and governance: naming standards, metric documentation, consistency checks.

  • Automate refreshes, alerts, and workflows with Power Platform for efficiency.

  • Prepare clear narratives and presentations for leadership and non-technical teams.

  • Collaborate on international projects within a global data-driven culture.

What We're Looking For

  • Marketing or similar degrees

  • 3+ years of experience as Data Analyst/BI, ideally in insurance, banking, or retail/telco with marketing and sales focus.

  • Advanced skills in Excel, Power BI (modeling, advanced DAX, Power Query), and SQL for data extraction/preparation.

  • Experience measuring campaigns and commercial KPIs (lead funnel, conversion, CPA/CAC, LTV, churn).

  • Strong data storytelling skills: translate findings into decisions and business cases.

  • Fluent Spanish and professional English (B2).

Nice to Have

  • Python for advanced analysis (segmentation, statistical tests, automation).

  • Knowledge of the insurance market (life, savings, health; pricing, distribution, channels).

  • Experience with propensity models, scoring, reproducible business rules.

  • Background in statistics/experimentation (A/B testing, lift/incrementality).

Why You'll Love Working Here

  • Join a Top Employer recognized as one of the best companies to work for in Spain.

  • Be part of a solid, innovative, and growing company with real impact on business transformation.

  • Enjoy flexible hours, remote work options, and a collaborative environment.

  • Access career development programs, training, and international projects.

  • Benefit from life insurance, pension plan, wellness programs, free parking and flexible compensation (transport, childcare, health, training) meal and telework allowance.

Ready to turn data into decisions that shape the future of insurance? Apply now and join Nationale-Nederlanden

In Nationale-Nederlanden we are committed with diversity. We are proud to be an inclusive organization and we offer equal opportunities, regardless of race, cultural background, gender, gender identity, religion, national origin, age, disability, marital status, and sexual orientation. One of our core values is taking care of our employees so they can give their best within a respectful environment.

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