national key account manager

About Crown Equipment Corporation
Crown is one of the world's largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. Crown's business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers' productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers, as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.

The company's global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 20,300 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown's ideas for helping customers advance the productivity of their operations, visit

At Crown Spain, we are looking for a National Key Account Manager based at our headquarters in San Fernando de Henares (Madrid). The purpose of the position will be the responsibility for account management, as well as the maintenance and development of existing NAs and the acquisition of new NAs. This position reports to the General Manager of National Accounts.

What You Can Expect From Us…
At Crown we look for enthusiastic, dynamic, proactive people who above all are eager to learn and grow with us. If you feel identified, we encourage you to keep reading:

• Be part of a leading company in the forklift sector, with continuous growth and products designed for the most advanced logistics environments.
• Crown is a unique company where, in addition to stability, you will have the possibility of long-term professional development.
• You will receive specific and ongoing technical training on the products.
• You will join a highly qualified team with a great spirit of collaboration and a corporate culture that is respectful of its employees.

KEY TASKS
Management of International Accounts

• Grow market position and customer share; develop sales strategies for assigned accounts to achieve this.
• Identify with the GM National Accounts, which accounts need managing and maintaining by the National Accounts Manager (account management), and which need penetrating (business development). Manage and review.
• Scope and acquire new business opportunities with new customers which strategically fit the Crown product, sector and services portfolio.
• Establish multi-level relationships within the accounts, supporting the sales strategy on a national level; proactively engage with local customer locations to achieve this.
• Make sure customer intelligence is thorough, detailed and all opportunities are addressed
• Establish an annual regional sales budget and communicate this within the budgeting process.
• Drive the business centrally and locally ensuring information is shared and stakeholders are fully briefed.

Reporting, PTP, CRM, and Discount requests

• Ensure accurate and timely data and reporting; implement C360 for activity and sales forecasting.
• Ensure the nominated accounts volumes are accurately forecast, and monitored by performance to plan (PTP), support, review and manage.
• Provide full and factual data to allow discount decisions to be made.

Team Working and collaboration

• Support a collaborative team approach; share information with all stakeholders where relevant, including the Crown Branch and Service network, Dealer Operations, other Crown departments such as Product Marketing, Infolink/Insite Services, Motive Power and Customer Support to ensure sufficient support and coordination is met to acquire new and maintain existing customers.

Employee Development and Miscellaneous

• Support a can-do working environment based on performance and success.
• Extensive travel, and customer visits (80%) .
• Act on various projects as needed. Perform other duties as assigned.

What We Expect From You…

• High level of English, minimum C1.
• High level of proficiency in IT tools and sales CRM systems.
• Proven experience in similar positions.

We offer…

• Permanent contract.
• Attractive compensation package.
• Very appealing work in a growing and stable sector.
• Extensive specific and ongoing training provided by the company.
• Be part of a great team of dynamic professionals with a good working atmosphere.