Product Marketing Specialist

Do you want a job with a purpose?

And do you want to make healthcare safer, better and more reliable?

Join our Team

Join us as a Product Marketing Specialist at Dedalus, one of the World's leading healthcare technology companies, to do the best work of your career and make a profound impact in providing better care for a healthier planet.

What you'll achieve

As the Product Marketing Specialist, you will become part of the Global Marketing and Communication Department, focusing on the creation and orchestration of creative, high impact content that powers product launches and strategic repositioning across global and regional markets.

You will:

• Lead the end-to-end development of launch content: blogs, brochures, flyers, one pagers‑, sales sheets, landing pages, videos, infographics, animations, webinars, and email nurtures
• Build messaging frameworks and value narratives that clearly articulate differentiation, outcomes, and proof points; adapt to audiences (clinicians, IT, decision‑makers) and channels (web, social, sales enablement)
• Transform technical inputs from Product Managers into customer centric‑ stories and editorially polished content ready for digital distribution and sales use
• Plan and execute integrated digital campaigns (web, social, email, webinars) supporting launches and repositioning; set objectives, target segments, content calendars, and KPIs in partnership with Global Communication
• Maintain editorial calendars and repurpose hero content into multiformat derivatives (e.g., blog, social cutdowns,  sales one pager, webinar‑ highlight reel)
• Deliver sales ready‑ creative toolkits (pitch decks, talk tracks, objection handling, competitive snapshots, demo narratives) and keep them current
• Partner with regional teams to localize content and ensure strategy compliance and relevance to local market dynamics
• Use market/competitor insights to shape creative angles and editorial priorities; feed learnings back into the positioning and GTM framework
• Propose creative experiments (A/B tests on headlines, formats, CTAs) to improve engagement and conversion

At Dedalus Life flows through our software. Every day we do something special by helping caregivers and health professionals deliver better care to their served communities. Take the next step in your career that will make a profound impact. Here's what you'll need to succeed:

Essential Requirements:

• University degree in Communications, Marketing or related field
• 3+ years in Content Marketing within a global, matrixed environment (Healthcare IT and Life Sciences preferred)
• Portfolio of creative work: blogs, brochures, flyers, website content, videos, social and digital campaigns demonstrating measurable impact
• Expert storytelling and editorial skills; ability to turn complex product detail into clear, engaging narratives
• Strong design sensibility and experience collaborating with creative design teams; fluency with brand systems and templates
• Excellent project management, stakeholder engagement, and localization skills; comfortable operating across functions and cultures
• Fluency in English

We are Dedalus, come join us

Dedalus is committed to providing an engaging, rewarding work experience that reflects the passion our employees bring to our mission of helping clinicians and nurses deliver better care to their served communities.

Our company fosters a culture where employees are encouraged to learn and innovate, and to enable and enhance clinical co-operation and processes while making a meaningful difference for millions of people around the world. Each person is the end point and the starting point of the Group's activities and the ultimate beneficiary. For this reason, we are so proud of doing our very special jobs each day.

Our company is enriched by a diverse population of 7,600 people in more than 40 countries that work together to innovate and drive better healthcare options for millions of patients around the world. We are the people of Dedalus.

Application closing date: 27th January 2026

At Dedalus, innovation starts with inclusion. As a company driven by our Core Values, we know diversity and inclusion are key enablers for us to succeed and grow. Our international footprint connects people from across the globe and we are committed to celebrating diverse backgrounds, skills, experiences and creating an environment that reflects the many communities we reach. 'Pursuing Diversity and Inclusion' is one of our Core Values and a part of our 'Dedalus DNA', which drives us to build a respectful, diverse, and inclusive environment by recognising the unique needs, perspectives, and potential of all members of our community. Dedalus is proud to promote diversity, inclusion, equity, and equality and is committed to creating a safe and inclusive culture where we celebrate diversity in all forms and empower everyone to be the best they can be.

Our diversity & inclusion commitment – Dedalus Global

Life Flows Through Our Software