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Marketing Specialist
hace 2 semanas
All We Wear Group
Job description
Who We Are...
At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).
AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.
The project
As a Marketing Specialist for our Licenses and Partnerships, you will ensure the alignment of marketing calendars across 11 licences with Pepe Jeans, Hackett, and Faconnable GTM strategies, ensuring full integration with brand priorities and strategic intent.
What will the role entail?
- Lead the orchestration of marketing initiatives across all licence partners, managing the planning, production, and on-time delivery of campaigns to guarantee complete and impactful activation.
- Serve as the primary specialist interface between licence partners and internal marketing teams, coordinating campaigns, product imagery needs, PR initiatives, social activations, and cross-functional marketing efforts.
- Uphold strategic and visual coherence, ensuring all licence activities are fully aligned with AWWG's overarching marketing strategy, brand direction, and category priorities.
- Manage full campaign lifecycles, including rights management, partner requirements, layouts, budgets, and invoicing, ensuring flawless execution and adherence to guidelines.
- Maximize the effectiveness of marketing investments, guiding licence partners to deploy budgets toward initiatives that drive sell-out, elevate visibility, and reinforce brand positioning in the market.
- Safeguard elevated brand representation across trade shows, POS materials, e-commerce, DTC channels, newsletters, and social media, ensuring partners accurately and consistently reflect the AWWG brand universe.
- Oversee packaging and labelling approvals, coordinating with partners and the graphic team to ensure full compliance with AWWG brand guidelines.
- Monitor partner performance against forecasts and business plans, proactively identifying risks, gaps, and opportunities for optimisation.
- Track and validate royalty payments, ensuring accuracy, timely collection, and alignment with contractual agreements.
- Prepare and lead quarterly Marketing & Business Reviews, delivering strategic insights, performance analysis, and recommendations to elevate partnership results.
What do we offer?
- Corporate remote work policy and flexible working hours.
- Great discounts on the brands of the Group.
- Canteen and Parking for employees.
- Flexible benefits with Cobee (ticket restaurant, health insurance with Cigna, transport ticket or nursery ticket)
- Professional growth opportunities through our internal mobility program "Move"
- Great international working environment.
REQUIREMENTS
- 1-2 years of experience in a similar role
- Bachelor's Degree or higher in Communication, Marketing or similar.
- High level of English and Spanish (min. C1). Other languages will be valued.
- Expertise in Microsoft Excel and Powerpoint.
