WW Channel Content Marketing Manager

Description -

HP Additive Manufacturing (AM) Solutions is leading the transformation of how industries approach production and design. Leveraging our cutting-edge Multi Jet Fusion and Metal Jet 3D printing technologies, we empower businesses to produce high-quality, cost-effective parts with unmatched speed and precision. From rapid prototyping to full-scale production, our solutions enable innovation and help companies stay competitive in a fast-evolving market.

We are looking for a Channel Content Marketing Manager to accelerate HP's Additive Manufacturing Solutions team toward its ambitious goals. This is an opportunity to join a fast-growing, agile business within HP Inc. We seek candidates who thrive in dynamic settings and are passionate about creating impactful marketing strategies that empower our channel partners

Job Summary
The WW Channel Content Manager is responsible for developing and executing a global content strategy tailored for channel partners. This role ensures consistent messaging across regions, drives partner engagement, and supports co-marketing initiatives. The position requires collaboration with worldwide and regional teams to deliver high-quality, localized content that accelerates channel growth and aligns with corporate objectives.

Responsibilities

1. Global Content Strategy

• Define and maintain the global content framework for channel enablement.
• Align content initiatives with worldwide marketing strategy and partner programs.

2. Channel-Specific Content Development

• Collaborate with the WW content marketing team to create and adapt content for resellers, service providers, distributors, and alliance partners.
• Develop co-marketing templates, campaign assets, and partner toolkits.
• Work closely with branding and legal teams to ensure quality, compliance, timelines, and budget alignment.

3. Localization & Regional Alignment

• Coordinate with regional teams to ensure cultural and language relevance of global campaigns.

4. Cross-Functional Collaboration

• Partner with regional campaign managers, product management, sales, and partner teams.
• Support reseller events, webinars, and workshops with tailored content.
• Educate and train new HP partners on the HP channel environment, including co-marketing tools, digital capabilities, KPIs, resources, and policies.
• Communicate key priorities, campaigns, and available tools and assets for marketing use.
• Maintain the HP channel repository and assist partners with HP tools.

5. Performance & Optimization

• Track content engagement metrics and optimize based on insights.
• Establish a marketing KPI framework and measure effectiveness.
• Actively participate in Partner QBRs with regional campaign managers to review marketing performance, campaign effectiveness, and partner needs

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
5 years of work experience, preferably in product marketing, channel marketing roles, or a related field.

Knowledge & Skills
Marketing

Product Marketing
Marketing Strategies

Analytics

Digital Marketing
Go-to-Market Strategy
Business To Business
Customer Relationship Management
Key Performance Indicators (KPIs)
Market Research
Project Management
Thought Leadership
Value Propositions

Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer and Partner Centricity
 

What we offer:

• Opportunity to work in an international organization with colleagues coming from all over the world. 
• Diverse, continued internal growth and career opportunities. Including HP's own learning platform and LinkedIn Learning. 
• An attractive benefits package:
  • Health & Life insurance 
  • Lunch at reduced prices at our canteen/ ticket restaurant vouchers 
  • HP product discount 
• Work life balance / flexible working hours.
• Women, Pride, Young employees, Sustainability and DisAbility Just a few of our fantastic global business networks you can get involved with locally.  
• We also dedicate time and resources to contribute with our community through Corporate Volunteering activities, including our onsite HP Charity day.
• Do you like to give back to the community? Then join one of our many volunteering teams or be a part of the incredible HP charity day held on site annually.  
• Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activities.
• We have an onsite Doctor and medical team for our employees, including services such as: nutrition, physiotherapy, and general health.
• Printing Happy hour – from photographs to large posters. And Hands-on workshops to print with the latest technology – from wall covers to 3D printed models.
• Dedicated lactation room.
• Our Women Network organizes activities such as Networking, the promotion of STEM vocations, talks on, improving business acumen, work life balance and skills of the future, etc. 

Sales and Services Entity (ES11)

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"