Product Marketing Manager – BPS

Description -

You're out to reimagine and reinvent what's possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what's next.

The Global Business Personal Systems Product Marketing Team is in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

We are responsible for driving the end-to-end product marketing strategy and plan across the portfolio lifecycle and enabling Markets to grow sales by aligning product positioning org-wide and developing high impact, competitive, product-specific content before, during and after announcement.

Role Summary

You thrive in a fast-paced environment and can take initiative with little direction. You have a strong gut, but your strategies are backed by data, and you iterate on your approach by gathering feedback from various sources including AI tools. As a key player in the WW Marketing organization, you will have the opportunity to shape the success of our transformative products before, during and after they announce.

As the Commercial Notebooks Product Marketing Manager, you will develop an end-to-end product/portfolio marketing plan, positioning strategy, value propositions, key selling points, defining go-to-market guidance, analyzing product marketing data, and influencing GBU (Global Business Unit) engagement and adoption for the portfolio, before, during, and after announcement.  You'll work cross-functionally with fellow marketers who manage BPS portfolios to cross pollinate, develop strategies and go-to-market activation plans promoting the product ecosystem as well as product management, sales, channel marketing, and regional marketing teams to ensure our solutions meet customer needs and stand out in a competitive landscape.

You'll work hand-in-hand with the Worldwide Marketing Creative Team (conduit to our agencies) delivering project briefs that outline your product strategy, approach and asset plans that inform their creative briefs that bring your vision to life.

Responsibilities

• Develop and deliver end-to-end strategic marketing plans across the lifecycle of the Commercial Notebooks portfolio.
• Manage multiple NPIs and project manage deliverables.
• Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan and deliver critical GTM/sustaining marketing assets to enable sales and establish KPIs (Key Performance Indicators) for regular report that will be applied across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscape, establish product differentiators & value props, and lead the development of all source messaging, key messages, and KSPs (Key Selling Point).
• Create new and contribute to existing marketing documentation, including website copy, white papers, and more, to articulate the benefits of the product, problems it solves, its experiences and features to enable the workforce.
• Basic use of AI tools (like Copilot and DeepSights) to create more efficient workstream, bring innovative ideas to the table, and help review ideas/strategies/briefs, etc.
• Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
• Identify gaps and opportunities to streamline the process for current BPS.
• Take the initiative to problem solve when conflicting needs arise, asks and rationale, and navigate with calm, discipline and a sense of what is right for HP.
• Manage budget, costs and project timelines.

Performance KPIs

• Channel readiness and enablement effectiveness
• Vertical/cross PL market penetration
• Product launch success and adoption

Deliverables

• Competitive portfolio positioning strategy
• NPI & Sustaining Marketing Plans
• Value Prop Definition / KSP identification
• Messaging testing strategy & analysis
• Influence Source Messaging
• Asset / Messaging / Playbook

Qualifications 

• 6+ years of experience in Product Marketing and Brand Marketing
• 4+ years in B2B related work
• Proven ability to articulate and communicate vision and narratives.
• Demonstrated competence at leading and inspiring cross-functional teams to action. 
• Mastery in writing product positioning materials and experience in partnership with marketing and Public Relations (PR) on customer messaging.
• Strong business acumen and experience with deep understanding of product, sales, and marketing constraints.
• Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
• Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
• Skilled in identifying market opportunities and articulate competitive differentiators.

MBA or equivalent experience preferr

Sales&Services Entity

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"