Head of Marketing

About Us

Flagsmith is on a mission to empower teams to ship faster and continuously improve their products. We are a profitable, bootstrapped, innovative company focused on delivering an amazing open source alternative to larger venture-backed companies. It's important for us to continue to build an amazing company while being in control of our destiny – profitability and sustainability are key in today's world

We're fuelled by our customer growth, which comes from helping larger teams take control of their release processes. We work across all industries but have the biggest impact on high-risk environments like financial services, healthcare, telecommunications, and high-tech manufacturing. We've built trust with our customers, as made evident by our best-in-class net retention rates

Our team spans multiple continents and is 100% remote, with deep roots in engineering and a strong focus on product quality, simplicity, and community. We are filled with team members who have been searching to have impact and a larger scope, not just being a cog at a large organisation

We're now hiring our
Head of Marketing –
a strategic and hands-on leader who will take our marketing function to the next level. This is a foundational hire who will define our marketing strategy, scale our impact, and connect our product roadmap to demand generation and growth. Apply via

What We're Looking For

This is a rare opportunity to define the future of Flagsmith's market presence. You'll need to be both strategic and execution-oriented – comfortable switching between high-level planning and day-to-day delivery. You'll work closely with customers, engineers, the open-source community, and leadership to build strategy, scale the marketing team, prioritise work, and scale our impact.

You'll be building for developers, so a technical background is a big plus. This role is ideal for someone who has marketing experience growing a company at the $5-$30M ARR range by more than 2X, and wants to do it again.

We are looking for someone with a passion for the dev tool space, who might want to start something in 5–10 years themselves. You'll be someone who will help us continue to push the open source space to the next level

What You'll Do

• Define and execute a comprehensive marketing strategy that aligns with company goals and product roadmap.
• Build and manage the marketing function, processes, and team – from demand generation to brand and content.
• Own the marketing roadmap, ensuring all initiatives are directly tied to product milestones, launches, and customer needs.
• Partner with sales to build integrated campaigns and account-based marketing programs focused on our top 500 target accounts.
• Oversee all marketing channels, including content, email, webinars, podcasts, and partnerships – ensuring a cohesive brand narrative.
• Develop and optimise customer onboarding journeys and in-app conversion flows to maximise activation and adoption.
• Manage and report on the overall marketing budget, focusing on measurable impact and ROI.
• Lead thought leadership and community engagement efforts to position Flagsmith as a category leader in feature management and developer tooling.
• Partner closely with product, sales, and customer success to ensure marketing strategy supports GTM alignment and long-term customer growth.

What You'll Bring

Beyond core marketing expertise, we're looking for someone who thrives at the intersection of product, data, and strategy:

• 5+ years of experience in marketing leadership roles, ideally within SaaS or developer tooling.
• Proven experience in
  product marketing
  , aligning go-to-market efforts with product development.
• Track record of executing
  data-driven demand generation
  programs tied to revenue outcomes.
• A track record of consistently generating qualified pipeline and hitting or exceeding opportunity and revenue targets
• Strong
  technical fluency
  – able to engage credibly with engineering and product teams.
• Strategic thinker who can operate at both 10,000ft and ground level – crafting vision while delivering execution.
• Demonstrated success leading marketing that combines a sales-led motion with product-led growth
• Experience scaling companies at a similar phase
• Experience managing and scaling partnerships and co-marketing programs.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Based in Europe or willing to work European time zones.

Nice to Haves

• Experience with open-source products and developer communities.
• Has effectively adopted new tools and AI to enhance productivity, efficiency and growth
• Background in growth marketing or analytics.
• Familiarity with feature flagging, remote config, or CI/CD tooling.
• Prior experience in bootstrapped or developer-first companies.
• Experience hosting or producing podcasts, webinars, or community content.

Why Join Flagsmith?

• Shape the marketing and growth engine at a foundational stage.
• 100% remote team — work where you're most effective
• Join a small, profitable, fast-growing company with strong product-market fit
• Deeply technical product, loved by engineers worldwide
• Autonomy and ownership from Day 1
• Competitive compensation and equity