Senior Revenue
hace 1 semana
About VIVLA
VIVLA is the leading European player in second home co-ownership. We've created an alternative model to own, buy and enjoy second homes, becoming the leading co-ownership player in Europe with properties across places like Formentera, Sotogrande, Baqueira, Menorca, Ibiza or Roche.
We're a team of veteran founders (6 startups launched) determined to make Vivla the professional adventure of our lives. We have raised a $30M financing round with some of the top investors in Europe and USA, including Pau Gasol (who is also our global brand ambassador) You will be working in one of the fastest growing Proptech companies in the region, and a great place to be challenged and become your best professional self
About the role
At VIVLA, we are building a category leader in a new way of owning second homes. We are looking for a Senior Revenue & Growth Manager who will be responsible for the entire paid acquisition funnel, from first advertising touchpoint to the generation of qualified leads for the sales team.
This role combines leadership in performance marketing with direct responsibility for revenue and pipeline. You will own the strategy and execution of paid media across Meta, Google, LinkedIn and TikTok.
You will work cross-functionally with the Sales, CRM/Lifecycle, Brand and Product teams to maximize funnel efficiency and pipeline quality.
Key responsibilities
Growth & Revenue ownership
- Lead and execute the end-to-end paid media strategy across Meta, Google (Search, Display, YouTube), LinkedIn and TikTok.
- Define the annual investment plan, budget allocation and channel mix by market (Spain and international).
- Optimize performance across TOFU, MOFU and BOFU stages: prospecting, retargeting and conversion.
- Be accountable for CAC, CPL, SQL volume and revenue contribution from paid channels.
- Design and execute a continuous testing and experimentation roadmap (audiences, creatives, formats and platforms).
Funnel and conversion optimization
- Analyze and optimize the full funnel from paid media to pipeline.
- Work with Brand, Creative and Content teams to brief and optimize performance-driven creatives.
- Align targeting, messaging and learnings with Sales to improve close-rate conversion.
- Support property launches, limited campaigns and high-intent activations.
Data, reporting and forecasting
- Build and maintain performance dashboards for paid media and SDRs.
- Forecast lead volume, pipeline and spend efficiency.
- Use data to inform investment, hiring and scaling decisions.
- Collaborate with Data & Automation on attribution, tracking and advanced reporting.
Cross-functional leadership
- Act as the main Growth counterpart to Sales, CRM, Product and Finance.
- Actively participate in annual planning, headcount strategy and budgeting.
- Support international expansion through scalable acquisition frameworks.
What success looks like in this role (12 months)
- A predictable and scalable paid acquisition engine in Spain and key markets.
- Strong alignment between paid media, SDR execution and sales results.
- Clear improvement in lead quality, contact speed and MQL → SQL conversion.
- Clear visibility into CAC, pipeline contribution and ROI by channel.
- A motivated, structured SDR team with clear objectives.
Profile & experience
Must-have requirements
- 10+ years of experience in Growth, Performance Marketing or Revenue roles.
- Proven experience managing paid media at scale (Meta, Google, LinkedIn, TikTok).
- Experience with high-consideration products and long decision-making cycles.
- Practical knowledge of CRMs (HubSpot, Salesforce or others).
- Strong data, business and results orientation.
Nice to have
- Experience in real estate, proptech, luxury, travel or investment products.
- Knowledge of marketing automation and lifecycle strategies.
- Experience working with executive teams or founders.
What we offer
We offer a competitive compensation package, including market rate salary. We also offer unique benefits, such as:
- Free lunch at the office, including a team family lunch on Thursdays and weekly beer-filled All Hands.
- Working with excellent professionals is the best motivation. Here you'll find a friendly bunch of entrepreneurs aiming to change the way people live.
- A carefully crafted and purpose-driven company culture with clear operating principles that you can help develop and enjoy, maximizing your performance.
- A leadership team that truly cares about a rich and balanced lifestyle for all employees, and a work environment that guarantees emotional safety and mental stability of all employees.
How is the team and our culture?
- We are a small, compact and very senior team. Our executive team has been behind the growth and internationalization of several companies. Right now, there are 40 of us on the team.
- At Vivla you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and clear core values. We have no space for arrogance, empty corporate bureaucracy, lack of empathy or mistreatment.
- We treat people as we would treat our family, for real, and we also believe that people should have fun, flexibility and good perks, but knowing that hard work is very important to build something great (mental health friendly : -)
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