Retail Marketing Specialist

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us
 

Position summary
The Retail Marketing Specialist is the first point of contact for all DOTS (Direct Owned Trek Stores) Store Managers for their region and their network of IBDs. Owning marketing planning and execution to drive awareness, footfall and ultimately sales through cost-effective marketing activity on a local level. Together with the Subsidiary Marketing Manager they transfer learnings and activities from DOTS into the wider IBD retailer network.

Key Responsibilities

• Lead the execution of retail marketing activities for your territory across key accounts / IBD's, including campaign rollout, asset delivery, instore materials and retailer coaching. Work with your key retailers to create Trek marketing plan & identify collab marketing opportunities ensuring brand alignment, ROI and inventory levels are front-of-mind
• Act as the main point of contact on all retail marketing topics for Store Managers (SMs) District Managers (DMs), Territory Managers and the wider marketing team. You will be on-site and visiting the DOTS/IBDs in your Territory with DMs regularly to build relationships and drive improvement in their marketing activities
• Review and process all DOTS/IBD local marketing requests from SMs, DM's and TMs
• Own quarterly marketing reviews for each store – maintaining a focus on footfall and sales-driving activities throughout
• Be the Lead List expert for both DOTS and Ascend IBDs – actively demonstrating, coaching and driving lead list usage on-site during every visit
• Management and activation of local retailer ambassador initiatives in your territory
• Own and manage the advocacy and marketing SR/Community
• Act as market expert and liaison for key media & brand associations, including supporting product launches
• Own Trek University engagement and communications in the market

DOTS Specific

• Build the annual marketing plan individually for each DOTS (if present in the market) ensuring maximum ROI for all marketing spend and effort
• Regularly review and manage the DOTS local marketing budgets for all stores in your region – staying within agreed budget limits at all times
• Own the organic social review process across all stores, and give guidance and coaching where needed
• Grow and engage the local DOTS email lists through on-site data capture training and best practices, through to producing engaging local email which address business needs
• Primary focus on Spanish DOTS stores

Requierements

• Position based at the Tres Cantos office in Madrid
• Availability to travel  
• Fluent in Spanish, English and basic knowledge of French, further language skills an advantage
• Proven experience as a Retail Marketing position
• Experience in event organization, cycling sector and knowledge of this sport will be considered an asset
• Positive attitude, can do mentality
• Strong computer literacy
• Creative, flexible, and accurate
• Hands on mentality

Trek offers

• Hybrid working model
• An informal, challenging and motivating company culture, where initiative and pro-activity are appreciated.
• We provide you with a stimulating work environment with enthusiastic colleagues, responsibility, and independence.
• We will compensate you with a competitive salary and benefits package

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us