Performance Brand Content Lead

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Preply's brand has been growing, reaching more learners and becoming more visible across markets. With that growth comes the need to scale how we create and deliver impactful content for our performance brand campaigns.

We're looking for someone to define and scale the creative strategy behind our performance brand campaigns globally, balancing creativity with data-driven testing and ensuring our content drives measurable growth. This role works hand-in-hand with our Growth Team, where decisions are grounded in data and feedback is integrated at every step of the process.

If you have experience creating high-performing video formats (especially with content creators) and compelling digital assets (like banners) that fuel growth, and you know how to shape creative strategy that balances brand impact with performance, this role is for you.

• Steer the creative strategy and production of monthly assets (video & static) for mid- and low-funnel campaigns, based on performance insights, research, and trends.

• Own paid video productions with content creators/models (UGC): establishing scalable processes and localization, ideating concepts, overseeing script writing, briefing and managing creators, assuring the best execution and reporting on performance KPIs.

• Lead a team focused on delivering performance brand assets, ensuring high-quality, scalable creative output.

• Partner with the Growth Team to deliver and test performance-driven content across markets, optimizing based on results.

• Oversee production of monthly static ads for performance campaigns globally.

• Scale performance-oriented creator collaborations across TikTok and emerging platforms.

What you need to succeed:

• Senior-level experience (7+ years) in Creative Strategy, Content Production, Brand Marketing, Performance Marketing or Influencer Marketing.

• Proven track record of leading creative teams and managing external creator partnerships.

• Good knowledge of online content creators and social media platforms and trends (esp. TikTok and Instagram)

• Data-driven creative thinker with strong analytical and project management skills.

• Excellent communication and relationship-building skills, with experience influencing cross-functional teams.

• A team player who works proactively, is persistent and solution-oriented.

• Advanced English is essential. Spanish, German, French, Portuguese, Arabic, Italian or Japanese is a plus. 

• Open, collaborative, dynamic and diverse culture

• Generous monthly allowance for lessons on  

• Learning & Development budget, including time off for your self-development

• Competitive financial package with equity, leave allowance and health insurance

• Access to free mental health support platforms

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching 

#LI-CV1

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.