SEO Analyst
hace 2 semanas
We are supporting an international end client in the dermocosmetics sector in their search for a talented SEO Analyst to join their growing digital team. This strategic role will play a key part in driving the company's organic growth and strengthening its online visibility across international markets.
Objective:
The SEO Analyst will be responsible for driving organic visibility and optimizing digital assets in alignment with Boehringer's strategic objectives. This role requires a strong understanding of modern SEO practices, the evolving AI-driven landscape, and the ability to adapt strategies to the pharmaceutical industry's unique compliance and content requirements.
Key Responsibilities:
- SEO Expertise & Metrics Evaluation:
Assess and apply advanced SEO techniques, including keyword research, technical optimization, and content strategy, while monitoring key performance indicators such as organic traffic, CTR, and SERP rankings. - Platform Proficiency: hands-on experience with leading SEO platforms (e.g., SEMrush, Ahrefs, Google Search Console) and analytics tools to track and optimize performance.
- Independently participate in new business pitches and other one-off client projects, providing strategic SEO insights.
- Performance Tracking & Reporting:
Track performance, analyze data, and provide regular reports to clients, emphasizing key metrics and actionable recommendations for improvement. - Stay up-to-date with industry trends and best practices in organic search, adapting strategies to maintain effectiveness.
- AI Integration in Execution:
Showcase practical examples of how AI tools were integrated into SEO workflows—such as automated content generation, predictive analytics, or algorithmic insights—to enhance efficiency and outcomes. - Adaptation to the 2025 AI & SEO Landscape:
- Exhibit a clear understanding of the latest AI-driven changes in search algorithms, generative content, and semantic search, and apply innovative approaches to maintain competitive advantage.
Nice to have
- Understand the pharmaceutical industry's regulatory environment and tailor SEO strategies to ensure compliance while maximizing reach and engagement.
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