Senior Web Analyst

Are you passionate about diving deep into user behavior and turning insights into growth opportunities? Do you thrive at the intersection of analytics, user experience and performance marketing? If so, we have an exciting challenge for you

As a Web Analyst, you will take full ownership of Web Analytics. You'll work hand-in-hand with digital marketing to identify website and funnel optimization opportunities and track performance across the full digital customer journey. Your insights will directly influence acquisition, conversion, and retention strategies. You'll also support tag management and work closely with the web development team to ensure a robust data layer for measuring and improving our digital performance.

Here's a little taste of your challenge:

• Analyse website traffic and user behavior with PiwikPRO and other monitoring tools to provide actionable insights;

• Identify and prioritize growth opportunities across the acquisition and conversion funnels (e.g. landing page improvements, form performance, CTA optimizations) partnering with our CRO specialist;

• Develop dashboards and frameworks that go beyond reporting and help teams optimize for growth;

• Support web personalisation projects enabling reports and data insights to enhance audience segmentation and personalized journeys;

• Monitor and report on key performance metrics, helping to shape strategic decisions;

• Add, modify and manage client- and server-side tags with Google Tag Manager;

What do we expect from you?

• Bachelor's degree in marketing, development, business, statistics, or a related field;

• Minimum of 5 years experience in a web / growth analytics and tag management position;

• Proficiency in web analytics tools (e.g. PiwikPRO, or Google Analytics);

• Strong understanding of SEO and digital marketing principles;

• Familiarity with funnel analytics, customer journey mapping, or lifecycle marketing metrics;

• Experience working cross-functionally with demand generation and content teams;

• Solid experience with server-side tagging in combination with Advanced Consent Mode v2;

• Excellent analytical and problem-solving skills;

• Ability to communicate complex data insights in a clear and actionable manner;

• Touch points with A/B testing and other optimisation techniques are a big plus;

• Experienced with project management (e.g. Jira) and BI tools (e.g. Looker);

• Frontend development skills are a big plus;

• Excellent English communication skills;

• Result oriented, takes initiative, positive attitude;

• Driven, ambitious and enjoy dynamic fast working pace;

• Self-starter, entrepreneurial thinking, and a team player;

• BONUS: We're looking for someone who's not only data-savvy but also thinks like a growth hacker—curious, driven and always looking for scalable ways to improve performance across the digital journey;

Let's not forget the good stuff

• Working from home up to 3 days a week.

• 500 euros gross to set up your home office and additional monthly home office allowance

• Chance to work abroad for 40 working days per year

• Birthday off and volunteering time off.

• Additional health and dental insurance.

• 100% employer funded pension scheme.

• Lunch, childcare or transportation vouchers.

• Unlimited access to LinkedIn Learning.

• Access to Gofluent platform to learn new languages.

• Free access to CALM (top mental health app).

• Employee Assistance Program.

• Discount on Bridgestone tyres.

• Plenty of formal training for new joiners + access to LinkedIn Learning

• Once you have earned the merits to warrant it, there will be the opportunity to attend training and conferences on the company budget

• Performance reviews, personal development plans, and as much feedback as you want and can handle through regular 1:1 meetings

Who are we?

We are Bridgestone Mobility Solutions, and we are on a mission to move the world towards a sustainable future using data-driven mobility.

The high-value products and services we develop for fleets, original equipment manufacturers and governments make travel smoother, reduce congestion, increase accessibility, improve vehicle and road safety and cut carbon emissions.

Bridgestone Mobility Solutions is a Business Unit of the Bridgestone Corporation, a global leader in tyres and rubber, present in Europe, the Americas, Australia and Africa. ​

Webfleet is one of our lines of business within Bridgestone Mobility Solutions. A globally trusted fleet management solution, Webfleet analyses live data from hundreds of thousands of vehicles to help businesses boost fleet productivity, cut costs and increase safety. ​

Webfleet is used by more than 50,000 customers worldwide, providing them with the industry's largest support network and the widest range of dedicated applications and integration tools.

For further information, please visit Follow us on Twitter @WebfleetNews and Instagram @bridgestonemobilitysolutions. For more information about Bridgestone in EMIA, please visit https://www.bridgestone-  and Bridgestone newsroom.

Want to join us?

If that's a yes, then please apply to say hi. Complete the online form and attachments in English, please.

Do note that online technical evaluation and pre-employment screening are part of the selection process.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.