Content Production Lead –Temporary Contract- Barcelona

WHAT YOU'LL DO

You will be overall responsible for securing the creation and distribution of all paid media and in-store content across local markets, working closely with our internal agency, media agency, and cross-functional teams including Store, E-commerce, and Media. Key responsibilities include:

• RETAIL MARKETING STRATEGY : Lead content creation of store material, being fully immersed in the local daily customer communications plan, and commercial team activations to proactively align with store teams and secure timely delivery of communication assets.
• MEDIA CONTENT MANAGEMENT: Lead the content creation of paid media campaigns, aligning media planning with merchandising prios, and collaborating with internal teams and external media agency to support the implementation of paid media across the full marketing funnel.
• EXPANSION CONTENT PROJECT MANAGEMENT: Partnering with expansion teams, store, marketing teams to lead the activation side of store rebuilds and openings—ensuring seamless planning and communication execution through strong cross-functional coordination.
• BUDGET ACCOUNTABILITY: Responsible to forecast and track the marketing production budget, overseeing multiple account lines and ensuring accurate monthly follow-up. Overall supervision with CA&M Business Controller.

WHO YOU'LL WORK WITH

To ensure consistent messaging across all paid and in-store channels, you'll collaborate in a fast-paced, creative environment where teamwork, innovation, and clear communication are key.

Your main stakeholders will include:

• Merchandising and Visual teams from Region South Europe.
• Area Managers across five different markets.
• Internal Media team and external media agency, delivering engaging, high-performing content.
• Internal Creative Agency and Global Brand Marketing, to ensure seamless content across all the platforms.
• Content Editors and Content Coordinators, to align cross-channel communication and local adaptations.

WHO YOU ARE

• A degree in Marketing, Media, or Production Management (or equivalent experience).
  • Minimum 3 years of experience in marketing or media content production, client side or agency.
• Proven knowledge of paid media formats (TV, OOH, OLV, Display, Social, Print) and store communication.
• Strong coordination, analytical, and stakeholder management skills.
• High level of English proficiency.

And people who are...

• Organized, efficient, and data driven.
• A team player who promotes collaboration and shares ideas openly.
• Curious, growth-minded, and eager to explore new opportunities.
• Business-minded, focused on customer value and performance.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU'LL LOVE WORKING HERE ​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​
• H&M Incentive Program (HIP) – a global program rewarding long-term dedication.
• Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​ As part of our Equality Plan, at H&M we promote genuine equal opportunities for women and men in all recruitment and professional development processes .only Spain