Regional Sales Manager

ROLE: Regional Manager (VIC/TAS)

Location: Melbourne

Role duration: Permanent

About our Company

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

WHY Audi: At AUDI we are on a mission to shape the future of premium mobility. We're driving change by delivering 'progress you can feel' – making our technology even more intelligent, our cars produce less driving emissions, and our experiences more meaningful. Because when technology and humanity work hand in hand, we can drive a better tomorrow.

About your new Role

As a Regional Sales Manager (VIC/TAS), you will act as the key liaison between Audi Australia and the Dealer Network for the Southern Region. You will drive Dealer sales performance across new, used and corporate channels, ensure operational standards are maintained, and support the delivery of a premium customer experience across your region.

This role plays a pivotal part in achieving core sales KPIs for Audi Australia by monitoring performance, implementing countermeasures, supporting Dealer capability development, and providing critical regional insights to the wider Sales and Planning teams.

Your main responsibilities will include: 

• Supporting the wholesale of vehicles to the Dealer Network and monitoring stock levels, stock turn and aged stock
• Participating in the setting and communication of Dealer sales targets, retail campaigns and funding support
• Monitoring Dealer performance against new, used and corporate sales targets and developing countermeasure plans
• Supporting Marketing plans at both a national and Dealer level to drive lead generation and sales conversion
• Providing accurate weekly sales forecasts including variance commentary and action planning
• Supporting the implementation of Audi Approved: plus used car initiatives and monitoring performance
• Monitoring Customer Experience Management (CEM) performance and deploying countermeasures where required
• Conducting regular Dealer visits and completing Dealer Visit Reports (DVRs) with actions, risks and opportunities
• Supporting the Audi Corporate Sales program, including events, prospecting and capability development within Dealers
• Ensuring Dealer facilities maintain compliance with Audi's Corporate Identity (CI) guidelines
• Supporting the rollout of Dealer development initiatives including new formats, BEV expansion, facility upgrades and quality audits
• Monitoring Dealer performance against Dealer of the Year (DOTY) KPIs and supporting initiatives to achieve targets
• Ensuring Dealer staff maintain required training levels and identifying capability gaps
• Supporting compliance with Dealer Operating Standards and the annual review process
• Acting as a liaison between Dealers and internal Audi/VGA stakeholders across Marketing, Aftersales, Product Planning, Logistics and Network Development
• Providing timely resolution of network issues without the need for senior escalation
• Coordinating and participating in regional Dealer roundtable meetings

About you
To succeed in this role, you will need to possess the following:

• Tertiary qualification in Business or related discipline
• 5+ years' experience in an automotive-related discipline
• Strong written and verbal communication skills
• Strong presentation skills with the ability to influence senior stakeholders
• Analytical mindset with strong problem-solving skills
• Ability to hold crucial conversations with Dealer Principals, investors and senior dealership staff
• Strong time management and prioritisation skills
• Proven ability to drive Dealer performance and implement effective countermeasure plans
• Ability to build capability within dealerships through coaching and mentoring
• Strong relationship-building and stakeholder management skills

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 36% of our vacancies are filled by internal candidates
• Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia
• Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks
• Annual fitness and wellbeing subsidy towards a facility of your choice
• Access to the VGA Car Lease Program
• Discounts on Audi, Cupra, Skoda and Volkswagen car purchases
• Free entry to Dubbo and Taronga Zoo for you and your family
• Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner Rhiannon Hardie via

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