Team Lead Regional CRM Manager

hace 2 semanas

Barcelona, Barcelona, España IGaming Hunt A tiempo completo

We are looking for a Team Lead Regional CRM Manager to lead engagement and retention strategies across multiple international markets. The role combines regional strategy, campaign execution, and hands-on leadership of a high-performing CRM team.

The position is opened in two locations - Valencia, Spain and Warsaw, Poland (relocation is provided by the company).

Responsibilities:

  • Own regional CRM strategy by developing and executing engagement plans tailored to local audience behaviors and market-specific needs
  • Lead the regional CRM team, providing ongoing coaching, performance management, and professional development
  • Deliver lifecycle communications via email, push, in-app messaging, and other CRM channels, ensuring data-driven personalization at scale
  • Drive segmentation and targeting efforts to maximize customer retention, loyalty, and LTV
  • Collaborate cross-functionally with Marketing, Sales, Product, and Analytics to align CRM initiatives with broader business goals
  • Monitor performance metrics and customer data to continuously optimize campaigns and recommend improvements
  • Oversee CRM tools and vendors to ensure smooth platform operations and data integrity
  • Ensure full regulatory compliance with GDPR, CCPA, and other data privacy standards
  • Stay ahead of CRM trends and introduce new tactics, tools, or technologies to elevate CRM impact

Requirements:

  • 5+ years of experience in CRM, ideally within media, digital marketing, or subscription-based services
  • Proven track record of leading CRM teams and scaling regional CRM functions
  • Deep understanding of segmentation, lifecycle marketing, retention, and personalization
  • Hands-on experience with CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Braze
  • Strong analytical skills and ability to interpret CRM data and campaign performance metrics
  • Excellent communication skills and ability to collaborate with stakeholders at all levels
  • Knowledge of compliance requirements related to data privacy and CRM activities
  • Bachelor's degree in Marketing, Business, Communications, or a related field (MBA will be a plus).

What's in it for you:

  • Leadership role in a growing global marketing organization
  • Direct impact on regional engagement and CRM strategy
  • Relocation support (visa, flight, 2 weeks of accommodation)
  • Competitive salary and benefits package
  • Flexible work arrangements
  • Creative, fast-paced work environment focused on results and innovation

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