Influencer & Content Lead

hace 6 días

Barcelona, Barcelona, España Equito App A tiempo completo

About Equito

Equito is a disruptive Spanish fintech/proptech revolutionizing the real estate sector. Our mission is to democratize real estate investment, enabling anyone to invest in properties starting from 100 € in just 2 minutes and receive monthly rental income.

We currently have 225,000 app downloads, €19 million in assets under management, 100 properties under management, and an average annual return of +9.5%.

About the role

As an
Influencer & Content Lead,
your mission will be to build trust and desire to invest through authentic, high-impact storytelling. You will manage influencer partnerships end-to-end and create content that connects emotionally with our audience, turning awareness into confidence — and confidence into investment.

You'll play a key role in how Equito shows up across digital channels, ensuring that our brand remains visible, credible, and inspiring.

Your responsibilities

  • Source, negotiate, and manage influencer partnerships to ensure authentic, high-performing collaborations aligned with Equito's messaging.
  • Develop and produce social content (scripts, shoots, edits) that educates, inspires, and builds trust.
  • Plan and lead content shoots — from concept and scripting to on-site coordination — showcasing properties, team culture, and customer stories.
  • Manage the editorial calendar and posting rhythm across TikTok, Instagram, YouTube, and other platforms to ensure consistent visibility.
  • Track performance metrics and optimize influencer and content strategies based on insights.
  • Maintain a strong brand voice and storytelling framework consistent with Equito's mission and credibility standards.
  • Coordinate with the Performance Manager to transform top-performing influencer and organic content into paid ads (UGC → paid media).
  • Build and manage a roster of recurring creators and brand ambassadors to foster long-term trust.
  • Stay ahead of social trends and platform algorithms, adapting content formats and messages to maximize reach and engagement.
  • Ensure all content complies with legal and financial communication standards, especially regarding investment claims.

What we're looking for

  • Minimum of 4 years of experience in social-first content creation, influencer management, or brand storytelling, preferably gained in startups or scale-ups within the fintech, proptech, or fast-growing digital sectors.
  • Degree in Marketing, Business, or related fields.
  • Native-level Spanish and fluent English.
  • Proven experience creating short-form video content (from scripting to editing).
  • Strong track record managing influencers/creators end-to-end.
  • Deep understanding of TikTok, Instagram Reels, and YouTube Shorts content styles.
  • Data-driven mindset: ability to track, analyze, and optimize performance.
  • Storyteller mindset: able to communicate complex ideas simply and emotionally.
  • Hands-on, proactive, and self-driven approach.
  • Strong aesthetic sense and authenticity in content creation.
  • Comfortable appearing on camera.

What do we offer?

  • An experience in a fast-growing start-up.
  • The possibility of taking on more responsibility and growing within the company.
  • A competitive gross salary based on the experience of the candidate.
  • Work with a young and dynamic team.
  • Private health insurance.
  • Flexible remuneration with restaurant card.

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