Influencer & Content Lead
hace 5 días
About Equito
Equito is a disruptive Spanish fintech/proptech revolutionizing the real estate sector. Our mission is to democratize real estate investment, enabling anyone to invest in properties starting from 100 € in just 2 minutes and receive monthly rental income.
We currently have 225,000 app downloads, €19 million in assets under management, 100 properties under management, and an average annual return of +9.5%.
About the role
As an
Influencer & Content Lead,
your mission will be to build trust and desire to invest through authentic, high-impact storytelling. You will manage influencer partnerships end-to-end and create content that connects emotionally with our audience, turning awareness into confidence — and confidence into investment.
You'll play a key role in how Equito shows up across digital channels, ensuring that our brand remains visible, credible, and inspiring.
Your responsibilities
- Source, negotiate, and manage influencer partnerships to ensure authentic, high-performing collaborations aligned with Equito's messaging.
- Develop and produce social content (scripts, shoots, edits) that educates, inspires, and builds trust.
- Plan and lead content shoots — from concept and scripting to on-site coordination — showcasing properties, team culture, and customer stories.
- Manage the editorial calendar and posting rhythm across TikTok, Instagram, YouTube, and other platforms to ensure consistent visibility.
- Track performance metrics and optimize influencer and content strategies based on insights.
- Maintain a strong brand voice and storytelling framework consistent with Equito's mission and credibility standards.
- Coordinate with the Performance Manager to transform top-performing influencer and organic content into paid ads (UGC → paid media).
- Build and manage a roster of recurring creators and brand ambassadors to foster long-term trust.
- Stay ahead of social trends and platform algorithms, adapting content formats and messages to maximize reach and engagement.
- Ensure all content complies with legal and financial communication standards, especially regarding investment claims.
What we're looking for
- Minimum of 4 years of experience in social-first content creation, influencer management, or brand storytelling, preferably gained in startups or scale-ups within the fintech, proptech, or fast-growing digital sectors.
- Degree in Marketing, Business, or related fields.
- Native-level Spanish and fluent English.
- Proven experience creating short-form video content (from scripting to editing).
- Strong track record managing influencers/creators end-to-end.
- Deep understanding of TikTok, Instagram Reels, and YouTube Shorts content styles.
- Data-driven mindset: ability to track, analyze, and optimize performance.
- Storyteller mindset: able to communicate complex ideas simply and emotionally.
- Hands-on, proactive, and self-driven approach.
- Strong aesthetic sense and authenticity in content creation.
- Comfortable appearing on camera.
What do we offer?
- An experience in a fast-growing start-up.
- The possibility of taking on more responsibility and growing within the company.
- A competitive gross salary based on the experience of the candidate.
- Work with a young and dynamic team.
- Private health insurance.
- Flexible remuneration with restaurant card.
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