Influencer Team Lead

About the role:

Our team is at the heart of our success. You'll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we're looking for a skilled Influencer Team Lead to join our team.

As the Influencer Marketing Team Lead, you will lead our influencer strategy and execution, managing a team focused on building impactful partnerships with top industry influencers and experts. Your mission is to drive brand awareness, credibility, and customer acquisition by developing and scaling influencer collaborations across key markets and verticals.

You will oversee campaign development, outreach strategy, team performance, and cross-functional alignment—while also staying close to the influencer ecosystem and driving innovation within the channel.

Your daily tasks will include:

• Drive the influencer marketing strategy, ensuring it aligns with broader growth and brand goals
• Manage and mentor the influencer marketing team, setting clear goals, KPIs, and professional development plans
• Identify and secure high-potential influencers to build long-term, strategic partnerships
• Oversee the creation of compelling outreach strategies and content to engage influencers
• Approve and guide the development of campaign briefs, influencer rosters, and content concepts
• Monitor and optimize influencer performance across brand awareness, content quality, and conversions
• Stay ahead of industry trends, emerging influencer talent, and platform opportunities
• Report regularly on team performance and campaign ROI to senior stakeholders
• Collaborate with brand, content, paid, affiliate, and product teams on integrated campaigns
• Lead experimentation into new influencer niches and formats (e.g., UGC, ambassador programs, niche communities)

Your qualifications:

• 3–5 years of experience in influencer marketing, partnerships, or a related marketing function and at least 1 year of experience leading a team or mentoring marketers
• Excellent written and verbal communication skills in English
• Proven ability to manage influencer campaigns from concept to execution and reporting
• Strong interpersonal skills and experience negotiating with talent
• Comfortable analyzing marketing metrics (engagement, conversion, ROI) and presenting insights
• Highly organized, with the ability to manage multiple campaigns simultaneously
• Self-driven, adaptable, and thrives in a fast-paced, feedback-oriented environment
• Experience working with influencers in the e-commerce, print-on-demand, or creator economy space
• Background in B2B, or marketplace marketing is highly appreciated
• Familiarity with influencer platforms (e.g., Modash, Upfluence, Aspire, etc)
• Experience working with CRM tools and campaign management platforms

What we offer:

• A global, inclusive team that's as supportive as it is ambitious and serious about getting things done
• An opportunity to work remotely or in a modern and welcoming office in Riga
• Flexible working hours (start your day as late as 11 AM)
• Private health insurance
• 2 extra paid days off to focus on your mental or physical well-being
• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice
• Internal and external learning opportunities
• Access to mentorship, internal meetups, and hackathons, both on-site and online
• Free and healthy lunch if you work from the Rīga office
• Design and order your own merch using our platforms with an employee discount
• Exciting team-building events and parties you'll never forget

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

We are an equal-opportunity workplace. We're committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you'd excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don't think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We're always looking for creative and driven minds to join our ever-growing team